Between mid-2005 and the end of last year, General Motors slashed its U.S. advertising budget by almost $1 billion, TNS Media Intelligence estimates.
As gasoline prices soar, auto and tire manufacturers are taking a fresh look at low-rolling-resistance tires. Tire makers say automakers are asking fo
Lexus has overhauled its annual "Taste of Lexus" national roadshow, once the last word in relationship marketing for luxury-vehicle brands.
Auto dealerships are slicing their advertising budgets to cope with depressed profits.
Alfa Romeo wants to create a new generation of Alfisti with its new MiTo. Alfisti is an Italian term for loyal Alfa Romeo owners. To attract young buy
Renault executives changed the design of the Sandero to give the hatchback a look that it hopes will appeal to young people. Renault originally planne
General Motors will intensify its fuel economy marketing campaign over the next 90 days, marketing chief Mark LaNeve says. GM plans to use targeted me
Mitsubishi has eliminated nine of the brand's 24 dealer advertising associations and will use the savings to spend more on national ads. The remaining
With sales of mid- and full-sized SUVs plummeting, Chrysler LLC hopes that Two Mode Hemi hybrid versions of the Chrysler Aspen and Dodge Durango will
Nissan North America will resist putting still more incentives onto its Titan pickup trucks, even though there is a huge unsold supply of them. Nissan