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Marketing News  Nissan Plans On Dominating The ZEV MarketWhile many auto makers are in the process of making zero emission vehicles, none has entered the market in a big way. Nissan is hoping to dominate this market by rolling out 100,000 cars every year when it starts production in its Tennessee plant in the US. According to Nissan, the market will see ZEVs as early as next year but in 2012, there will be a lot more vehicles available. 1st Jaguar & Land Rover Showroom Opens In MumbaiJaguar and Land Rover are now officially present in India, with their first showroom having been opened today at Ceejay House in Worli, Mumbai. The inauguration ceremony was presided over by Ratan N Tata, Chairman of Tata Sons and Tata Motors, which bought JLR last year. SBI Offers Car Loans On Reduced RatesState Bank of India will be launching a new car loan scheme 'SBI Ezee' for financing new cars on July 1. As per this scheme, SBI will charge interest rates as low as 8 percent for the first years of the car loan repayment tenure. BMW India To Hike 5-Series PriceBMW India has decided to increase the prices of the 5-Series between Rs. 60,000-70,000 for both the petrol and diesel versions. The Indian arm of the German auto giant which sold over 947 units of the 5-Series in the first 11 months of 2008-09 is now also offering some additional features such as in car Bluetooth connectivity. The price hike in due to enhancement in the product offering in the 5-Series. Ashok Leyland Sales Down 52.2% In March 2009Ashok Leyland has reported a decline of 52.2% in its commercial vehicle sales in March this year, at 5,112 units, as compared to 10,696 units in March 2008. The company’s domestic sales stood at 4,441 units in March 2009, as against 9,541 units in March last year. Exports were down from 1,155 units in March 2008, to 671 units in March this year. Porsche Chalks Out Expansion Strategy For IndiaWith its sales slowing down in European and North American markets, Porsche is now looking at Asian countries for future growth. India, currently a miniscule market for the German sportscar manufacturer, also features in Porsche’s growth plans and the company is looking expanding its presence in the Indian market. Titan Showrooms To Distribute Tata Nano Booking FormsTata Group firm Titan Industries will start distributing booking forms for the Tata Nano from its showrooms across the country. The Nano booking forms would be available at all ‘World of Titan’ showrooms across the country between April 4 and April 25. Rolls Royce and Maserati Plan Record SalesThe two luxury cars manufacturers Maserati and Rolls Royce hope to be the exception to the rule and not experience any decreased sales this year, despite of the raging economic storm, Autonews reported. 2010 Chevy Equinox Prices AnnouncedChevrolet has just announced pricing on its new-for-2010 Equinox crossover, and it will carry an MSRP of $23,185 (including $745 destination), a handy $1,800 less than the outgoing model. That $23k and change will net you the base front-wheel drive LS model with the 2.4-liter, direct-injection Ecotec four-cylinder. The Playboy Bunny Hops On LCR HondaThe MotoGPracetracks will, quite literally, be sizzling this season. That’s mainly because the LCR Hondateam has Playboy as their new title sponsor. The LCR HondaRC212V machine will flaunt the famous Playboybunny logo thanks to the new sponsorship agreement with the Hugh Hefner-run steamy men’s magazine.
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