John plays an angel
Saturday, May 10, 2008
John Abraham has shot for a music video for Pakistani rock band, Strings’ latest album, Koi Aanay Wala Hai. Touted to be the most expensive Indipop video ever, Koi Aanay Wala Hai has been shot in Kuala Lumpur, Malaysia, by leading ad filmmaker and director Ravi Udyawar.
John plays an angel who sights a beautiful girl in trouble. He falls in love with her and chooses to become human to be with her forever. The basic concept of the video is, "There is an angel watching over everyone".
This video will premiere on MTV on May 12. Moreover, a snazzy 90 second promo will be run across theatres in India from May 16. This will be the first time that an Indipop video will have a theatrical showcase.
Looking forward to the prospect of this exceptional project, Shridhar Subramaniam, managing director Sony BMG says, "We have been associated with Strings for over five years now and have released great stuff like Dhaani and Najanay Kyu. Now a part of this longstanding relationship is John with Koi Aanay Wala Hai and that’s truly a matter of pride for us. The music and the video are truly exceptional. So we’re very sure of a great response to this one."
The music of the album takes a lot of inspiration from contemporary British rock and music from 60s and 70s period. It features eight energetic tracks composed by the duo Faisal Kapadia and Bilal Maqsood. Both Faisal and Bilal have sung in the album they believe it’s their best work so far. The album is bound to generate phenomenal response to its great music and amazing video.
Ravi has used exceptional camera work and special effects in the video. Shot on the film format of 35 mm, the video showcases stylish direction as well as post-production, with the SFX itself taking almost three months to complete. including John’s angelic avatar and high-flying stunts.