Mercedes-Benz Fashion Week Kicks Off In Berlin
Friday, July 03, 2009
Photographer Peter Lindbergh created these visuals with the beautiful new Mercedes-Benz E-Class Coupé along with Mercedes-Benz's fashion brand ambassador, Julia Stegner. Dresses for Ms Stegner and other models were provided by fashion label Escada.
The fifth edition of the Mercedes-Benz Fashion Week kicked off in Berlin yesterday, and will conclude on Saturday, the 4th of this month. The first two days of what's said to be Germany's most important fashion event saw a unique fusion of fashion and automobiles.
DTM racing driver Susie Stoddart drove in with Mercedes-Benz fashion brand ambassador Julia Stegner, in the SLR Roadster, to the red carpet at Berlin's famous Bebelplatz. 'I think it's fantastic that Mercedes-Benz, as part of its worldwide fashion activities, gives outstanding talents from domestic markets the chance to present their fashions on a major international runway,' said Stegner.
Among the various activities at the Fashion Week, Gorden Wagener, head of Mercedes-Benz design, showed how modern automotive design works. At the Mercedes-Benz designo stand, Wagener's team of designers created a likeness of the new E-Class Coupé by arranging strips of coloured adhesive tape on a large display.
Similar to the sketches and patterns employed in fashion design, the so-called tape technique is a creative process used to develop forms and silhouettes for new vehicles. Ever since the debut of Mercedes-Benz Fashion Week Berlin in July 2007, Mercedes-Benz designers have been on hand to demonstrate in person how the design of a new vehicle is created.
Star photographer Peter Lindbergh created an impressive montage of visuals with the beautiful new E-Class Coupé along with Julia Stegner, wearing an exclusive evening dress by Escada, and a bevy of other models. The visuals will later be used in various marketing and promo campaigns for the E-Class Coupé, which, unfortunately enough, isn't very likely to come to India.
[Via: indiaautomotive]