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Shell India Rolls Out Skoda WRC CarSaturday, July 04, 2009 As part of a global marketing initiative, Shell Lubricants has unveiled the Skoda World Rally Championship car, cut in half. The cut car showcased in Delhi, demonstrates Shell Helix Motor Oil's Active Cleansing Technology that helps in keeping car engines 'Clean on the Inside'. Shell Lubricants cut the Skoda Fabia rally car in half for the Shell Helix Ultra TV commercial that debuted globally last year.
Though unconventional, it was the best possible way to perfectly demonstrate the Shell Helix promise. Shell Lubricants' team took an actual Skoda Fabia WRC car and sliced it in half with a 4-meter circular saw to shoot Shell Helix Ultra commercial.
Once split in two it was easy to see that the one piece of equipment that was protected from the torture of a rally circuit was the engine. This proves that Shell Helix Ultra Motor Oil ensures the consumer always has an engine that is 'Clean on the Inside' no matter how dirty things get on the outside.
The half portion of the car will be taken across India to communicate Shell Lubricants strong brand message that focuses on engine cleanliness and protection. The car was flagged off from Mumbai during Shell's Global Technology Forum and will be taken to other cities.
[Via: motorbeam]
Recent Auto Manufacturers News- Audi: Sales Up 69% In India, In August 2009 9/2/2009
Audi has reported a 69.31% hike in its sales in India during August this year, at 171 units, as against 101 units in the year-ago period.
- Fiat India May Hike Car Prices 8/29/2009
Fiat India is considering raising prices of its cars as the margins are under pressure. Fiat expects to sell in excess of 27,000 units this year on the back of newly launched cars, the Grande Punto and Linea. Fiat will start exporting the Linea to South Africa from September. The company had announced Rs 4,000 crore investment in India operations.
[Via: motorbeam]
- Hyundai Introduces Updated Santro 9/2/2009
Hyundai Motor India Ltd., the country's largest exporter and the second largest car manufacturer today introduced the new model of its flagship brand Santro. The new Santro has been designed with luxurious interiors and improved exterior features to further enhance its appeal to the customers.
- Hyundai's Domestic Sales Up 12.9% In August 2009 9/2/2009
Hyundai Motor India Ltd. (HMIL) has reported a 12.9% increase in sales in the domestic market during August this year, at 24,401 units, as against 21,610 units in August 2008. Exports went up from 23,100 units in August 2008, to 25,120 units during August this year.
- Mumbai Police To Patrol On Yamaha FZ-S 9/1/2009
- New Skoda Laura to feature at Lakme Fashion Week 8/31/2009
- Skoda Offers 2 Years Warranty On Parts & Accessories 9/2/2009
- SkodaAuto India Inaugurates Fahrenheit Automobiles 8/29/2009
- Tata Motors August Sales Rise 14% 9/2/2009
- Toyota India Targets 150 Dealerships By 2010 9/1/2009
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