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Bajaj XCD 125 Has Been DiscontinuedTuesday, November 03, 2009 It is farewell time for the Bajaj XCD 125 , the executive commuter bike that was launched way back in September 2007. This is the second bike that the Pune-based manufacturer has phased out in the last three months, the first being the Pulsar 200 DTS-i.
The reason behind this move was to make way for the slightly bigger and more powerful XCD 135 which was launched way back in February this year. Bajaj decided to pull the plug on the smaller model when its sales dipped below 20000 units a month as compared to the 50000 units expected of it by the company. In contrast, the XCD 135 sold 10,000 units in the first two weeks after its launch.
Commenting on this move, a Mumbai-based analyst stated “Bajaj had launched too many models in the market without many differentiating factors between the bikes. The company always had the option to lower or even completely stop the production of one bike and increase the other, depending on the demand”. The company is now planning to concentrate only on the Discover and Pulsar brand in the entry to premium segment while containing the Platina and Avenger within these core groups.
[Via: BIKE Magazine]
Recent Bikes News- Bajaj XCD 125 Has Been Discontinued 11/3/2009
It is farewell time for the Bajaj XCD 125 , the executive commuter bike that was launched way back in September 2007. This is the second bike that the Pune-based manufacturer has phased out in the last three months, the first being the Pulsar 200 DTS-i.
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