TVS Apache RR 310 Sales Down to 132 Units in November 2018

TVS Apache RR 310 registered just 132 units in November 2018. The number is lower than the figure posted in every single month of 2018. The downfall in sales was seen in every motorcycle above the 150cc segment, with Apache RR 310 being one of the worst hit products with loads of potential and such low response from the buyers. The biggest point of worry for TVS is that RR 310 never touched the four-digit sales number, even when it was priced at a much lower point in several states. The rise in price for the flagship motorcycle is one big reason for this sales drop.

Apache RR 310 in Racing Red
Apache RR 310 in Racing Red

The buyers in Kerala can have the Apache RR 310 for INR 1,99,999 while those in Delhi will need to spend INR 2,23,070. Both prices are ex-showroom. Being India’s third largest brand by sales volume, TVS should have kept the pricing under INR 2 lakh for the first year of existence. The most powerful Apache of all time, RR 310 is using a 312cc engine, producing 34 HP of maximum power. It rivals KTM RC 390, Kawasaki Ninja 300 and Yamaha R3 in its segment. The latter two are twin-cylinder motorcycles with much higher price tag and excess of overall output.

Apache RR 310 in Racing Black
Apache RR 310 in Racing Black

Apache RR 310 Sales Report

  • December 2017 – 66 units (minimum)
  • January 2018 – 242 units
  • February 2018 – 353 units
  • March 2018 – 983 units (maximum)
  • April 2018 – 862 units
  • May 2018 – 595 units
  • June 2018 – 476 units
  • July 2018 – 351 units
  • August 2018 – 343 units
  • September 2018 – 350 units
  • October 2018 – 425 units
  • November 2018 – 132 units
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TVS Apache RR 310 Specs

Displacement 312.2 cc
Maximum Power 34 HP @ 9700 rpm
Maximum Torque 27.3 NM @ 7700 rpm
Number of Cylinders 1
Number of Gears 6
Seat Height 810 mm
Ground Clearance 180 mm
Kerb/Wet Weight 169.5 kg
Fuel Tank Capacity 11 litres
Top Speed 160 kmph

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TVS Apache RR 310 Sales Down to 132 Units in November 2018
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