Bajaj Auto, the Indian two-wheeler manufacturer, is set to open multiple showrooms for British motorcycle brand Triumph in India. The first showroom will be inaugurated in Mumbai on July 5, 2023, and the company plans to open at least 120 showrooms across the country in the next two years. The new showrooms will be located in major cities across the country, including Delhi, Mumbai, Bangalore, Chennai, and Kolkata.
Bajaj Auto and Triumph Motorcycles entered into a strategic partnership in 2020, under which Bajaj will manufacture and distribute Triumph motorcycles in India.
The new showrooms will be designed and developed to meet Triumph’s global standards. They will have a dedicated area for sales, service, and spares. The showrooms will also have a test ride facility, where customers can experience the Triumph motorcycles before making a purchase.
Bajaj Auto’s move to open multiple showrooms for Triumph is a significant step in its plans to expand its premium motorcycle portfolio. The company is targeting the growing demand for premium motorcycles in India, and the Triumph brand is expected to help Bajaj achieve its goal.
Triumph Motorcycles is a British motorcycle brand that was founded in 1902. The company is known for its high-performance motorcycles, and it has a strong following in India. Triumph motorcycles are priced in the premium segment, and they are popular among young and experienced riders.
Bajaj is confident that the partnership with Triumph will be a success. The company is targeting sales of 10,000 Triumph motorcycles in India in the next five years. Bajaj Auto’s move to open multiple showrooms for Triumph is a positive development for the Indian motorcycle market. It will give customers more options to choose from, and it will help to boost the growth of the premium motorcycle segment.
2023-06-17 05:07:34
