Hero MotoCorp Plans to Dominate the Premium Motorcycle Market – Report

Hero Motocorp, the best-selling two-wheeler brand in India, appears to be steadily refocusing on the high-end motorcycle sector. The corporation is attempting to introduce a wide range of new solutions in other product categories after dominating the 100cc commuter market. In addition, the business will launch a brand-new dealership network devoted exclusively to these new high-end bikes. 

Hero has been sighted testing new 125cc motorcycles that will be released in the nation. The new bikes, as opposed to the present 125cc commuter-friendly range, which includes the Glamour and Super Splendour, will lean towards a sporty character, according to the spy photos. Another 125cc motorbike might be available with a more upscale design.

One of the two bikes will be a commuter-oriented product with a hint of athletic touch and it will acquire the brand’s Bluetooth-based Hero Link features. It may be positioned next to the current Glamour.

The high-end 125cc motorbike may be a reasonably priced naked sports motorcycle with a highly svelte and muscular appearance. According to some media sources, a new 125cc liquid-cooled engine is also being developed for the impending new series.

The upcoming completely faired Karizma XMR 210 and its street-naked brother are among the four more bikes that are now being developed. These bikes will essentially use the same chassis and the new 210cc liquid-cooled engine. One of the much-anticipated motorcycles is the Harley Davidson X440, which will debut on July 3.

Another bike will probably be a contemporary naked street machine built on the X440. Hero Motocorp will start a new separate dealership network in order to serve the clients of these upcoming premium motorcycles, with intentions to expand it to 100 cities in a year.

 

2023-06-21 20:43:30

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