Introduction
In a significant development in the Indian automotive landscape, Maruti Suzuki has decided to discontinue the Jimny Thunder Edition, once a popular model designed to compete fiercely with other off-road vehicles like Mahindra Thar and Force Gurkha. This move has stirred discussions and reactions in the Indian lifestyle vehicle scene.
Irresistible Offer: Rs. 2 Lakh Discount and Free Thunder Edition Upgrades
The Thunder Edition of the Jimny had created quite a buzz with its irresistible offer – a flat discount of Rs. 2 lakh on both Zeta and Alpha trims. As if that wasn’t tempting enough, customers were also treated to Rs. 25,000 worth of Thunder Edition cosmetic upgrades for free. This package encompassed various accessories, including roof rails, a spare wheel cover, a front bumper garnish, and more.
Thunder Edition Discontinued – Jimny’s Response to Thar’s Popularity
Despite the initial attraction and buzz surrounding the Thunder Edition, Maruti Suzuki has decided to discontinue its production. This decision could be attributed to the Jimny’s lower sales compared to the Mahindra Thar, signaling a shift in the competitive dynamics of the lifestyle off-roader segment. Even though the Thunder Edition is no longer available, enthusiasts can still opt for the regular Jimny with its distinctive features.
The Jimny’s Journey – Manufactured in India for Global Markets
The Jimny represents Maruti Suzuki’s strategic response to the Mahindra Thar’s unprecedented popularity. Drawing on its experience in crafting lifestyle vehicles in India, as seen with the iconic Gypsy, Maruti Suzuki chose to manufacture the 5-door lifestyle off-roader Jimny in India for global markets. This move was a natural progression to compete more effectively with the Thar and other global counterparts.
Thunder Edition’s Alluring Interior and Exterior Upgrades
Buyers of the Thunder Edition were treated to a host of alluring interior and exterior upgrades. The interior enhancements included a stylish tan steering wheel cover, all-weather 3D mats, and unique black and tan leatherette seats. On the exterior, the Thunder Edition received a comprehensive makeover with mountain-themed decals, door visors, skid plates, illuminated door sill guards, and various other stylish additions.
Jimny Prices in 2024 – Standard 4X4 Transfer Case as a Boon
For those still keen on the Jimny, the good news is that the regular model is still available. The prices now start from Rs. 12.74 lakh (ex-showroom), maintaining consistency with the pricing before the Thunder Edition launch. Notably, Maruti Suzuki has made the 4X4 transfer case a standard fitment, distinguishing it from the Mahindra Thar, where the availability of 4X4 varies depending on the variant and engine combination.
Early Adopters’ Concerns – Discounts and Benefits to the Rescue
Concerns may arise among early adopters who paid the full price for the Jimny, particularly in light of the Thunder Edition’s discontinuation. However, Maruti Suzuki aims to address these concerns by offering discounts and benefits of up to Rs. 2.25 lakh, inclusive of the Rs. 25,000 Thunder Edition Kit. The exact benefits may vary based on multiple factors, and interested buyers are advised to visit their nearest Nexa dealership for personalized details and further assistance. Happy off-roading!
2024-01-16 18:29:58
