By Until about the last decade, no other segment in the last decade, was gaining more popularity than SUVs in India. In this inline, two vehicles Tata Harrier and Mahindra Thar Roxx has gained quite an interest among car lovers. Both the SUVs are targeting different sets of consumers as they make exclusive marketing propositions. Accordingly, this article proceeds to compare these two common models: their characteristics, performance and positioning.
Design and Exterior
It has been observed that Tata Harrier and Mahindra Thar Roxx offers two different approaches in terms of design that meets the different needs of the consumers.
Tata Harrier
The Harrier is undeniably the most beautiful in terms of Urban SUV design and retains ‘saber level’ with all contemporary vehicles. The Harrier measures 4605mm in length, 1922mm in width and 1718mm in height. This makes the Harrier to present real benefits on the road.
Mahindra Thar Roxx
The Thar Roxx on the other hand stays true to the common boxy structure of the former model except for all the improvements. It also lacks the standard round rol by the Thar, but has more up-to-date elements including LED headlamps. The Roxx is 4428mm in length, 1870mm in width and 1923mm in height. It has high road presence.
Automotive design expert Pratap Bose gives his amusement as, “The Harrier is a true paradigm of modern elegance while the Thar Roxx is rugged in all sense but with a trendy modification. Both these designs stay faithful to the brand and the appropriate audience.”
Performance and Powertrain: Both the SUVs have powerful engines but catering to different types of on-road versus off-road.
Tata Harrier
- Engine: 2.0L Kryotec turbo powered diesel
- Power: 167.67 bhp @ 3750 rpm
- Torque: 350 Nm @ 1750-2500 rpm
- Transmission: 6-speed manual or 6-speed automatic
- Drivetrain: Front-Wheel Drive (FWD) The power train has been developed emphasizing smooth on road running and fuel efficiency. The ARAI certified mileage is 16.8 kmpl.
Mahindra Thar Roxx
- Engine: 2.2L mHawk diesel or 2.0L mStallion petrol
- Power: Up to 174 bhp (diesel)
- Torque: Up to 380 Nm (diesel)
- Transmission: 6-speed manual or 6-speed automatic
- Drivetrain: Rear-Wheel Drive (RWD) or Four-Wheel Drive (4WD) The Thar Roxx has more options in powertrains, including an aggressive petrol engine. Its 4WD variant is more of an off-roading vehicle.
Interior and Features:The design of interior and features of these SUVs also differ according to their respective target market and usage.
Tata Harrier
- Ample space when 5-seater configuration is installed
- Leather trim of good quality
- 8.8 inch touchscreen infotainment system
- Digital meter & dash
- Panoramic Sunroof
- Front ventilator seats The interior of Unos concentrates interior in comfort and luxury as this type will be more oriented towards family buyers who will buy for comfort and features on roads.
Mahindra Thar Roxx
- 5-seater configuration with rear seat accessibility enhanced
- Interior is drainable-washable
- 10.25 inch touchscreen system
- Adverse climbing and navigation data display
- Glass roof in the A pillars up and panel pieces
- Seat ventilation-in-the-front
- The thar simply comes across as brutish rugged but incorporates much of the modern aspects necessary for the daily drive for any adventure lover.
Safety and Technology: Both vehicles provide a wide range of safety systems and level of modern technology available.
It corresponds to constantly growing consumer `s demand for enhanced features and safety systems in SUVs.
Tata Harrier
- 7 airbags
- Electronic Stability Programme (ESP)
- Hill Hold Control
- Child seat iso fix mounts
- Panoramic rear view reversing camera system
- Advanced Driver Assistance Systems/Adas
- The Harrier has survived Euro NCAP test and earned 5 stars rating reinforced by installation of advanced technologies in vehicle design and safety features.
Mahindra Thar Roxx
- 6 Airbags
- Electronic Stability Program (ESP)
- Hill Descent Control
- ISOFIX Child Seat Mounts
- Tire Pressure Monitoring System
- ADAS Features (In Higher Variants)
Apart from the above, all the above features, full Thar Roxx safety ratings have not been published as yet However, Mahindra in comparison to off the shelf Thar has made keen improvements in the safety of the vehicle.
The pricing strategies of these SUVs bear out a certain market positioning.
Tata Harrier
It is available in price range of 14.99 Lakh to 26.44 Lakh ex-showroom
Mahindra Thar Roxx
Ex-showroom price expected to be in the range of 16.00 Lakh and 20.00 Lakh
The Harrier has a broader pricing structure to target different price levels in the upper SUV market. The Thar Roxx is intended to be at a higher price with focus on more features than the standard Thar.
According to automotive analyst Avik Chattopadhyay, ‘The Harrier and Thar Roxx are designed for entirely different market segments as far as SUV offerings are considered. The Harrier is for buyers who would like a more premium family-oriented SUV while the Thar Roxx is for the people looking for off-road and everyday utility trades’.
Conclusion
The decision is free provided the potential buyer has a clear understanding of his/her goals and how the car is going to be used be it the Tata Harrier or the Mahindra Thar Roxx:
Tata Harrier should be your take if you have a preference for
- Comfort levels while traveling and handling dynamics
- Luxurious interiors and features
- Roomy place for family and their effects
Mahindra Thar Roxx would be your choice if you are particular about
- Land or off-road driving
- A classic look with all modern systems inside
- All rounder for fun as well as everyday use.
As it is, the SUV segment is fast changing and evolving but in all those areas, these two vehicles are big strides for each of the categories of SUVs. It is a testament to the advance of Indian automotive innovation and design aimed at a more sophisticated client base.
2024-09-12 16:56:51
