Piaggio to Launch India-Spec Aprilia Sportbikes in 2023: India has been on a wait for Piaggio to launch the small capacity Aprilia motorcycles for a long time now. According to sources, Piaggio is planning to launch a made-in-India sports bike by 2023. At present, Piaggio sells Vespa and Aprilia scooters in India. With the recent launch of the Aprilia SXR 160 premium scooter, the brand aims to grow more dealerships across India.
In a recent interaction with Autocar Professional, Diego Graffi, MD and CEO, Piaggio Vehicles, said that the company is “starting with a completely new product portfolio for two-wheelers because we see more demand and interest for products between 150cc and 300cc in India. Our plan is to make a motorcycle in India and make it suitable not only for the Indian market but also for the global market. But this will definitely take some time – a brand-new motorcycle by 2022-23.”
“Yes, it is true that the market (300-500cc) is growing and it will continue to grow very fast, but we want to be ready with the right products in that category. We want to be there with something which is not there in the market currently and want to bring the right product.”
The company is planning to launch 250cc-300cc motorcycles in India, as a study conducted by them concluded that there is a high demand for this segment bikes in the Indian markets. Diego Graffi did not share a precise date for their launch but this project will definitely take some time.
In November 2020, the company sold about a total of 5,798 units, up by 15% year on year. The combined sales number between April-November 2020 stands at 31,067 units, down 36% year on year. At present, Piaggio has a 0.32% share of the two-wheeler segment in India.