Bajaj Dominar Sales Report: 1191 Units Sold in May 2018

Bajaj Dominar Sales Report: Bajaj Dominar 400 sold 1191 units in May 2018, registering a number that can be called positive in comparison to May 2017 but still miles away from the actual potential of Bajaj Auto’s flagship product.

Those considering a bike above INR 1 lakh are always hovering around Yamaha FZ25, Yamaha R15 and Bajaj Dominar as all three of them register four-digit sales number. When not including them, more than 60,000 buyers prefer RE bikes that cost almost the same as these three bikes.

Bajaj Dominar Sales Report
Bajaj Dominar Sales Report: 1191 Units Sold in May 2018

This concludes that Bajaj Dominar 400 and other two have a lot of scope for the Indian market but are unable to convince buyers to choose them over the retro modern product list from Royal Enfield.

Bajaj Auto even launched a series of campaigns that actually went against them and resulted in even lower overall sales. Even if there are 50,000+ buyers in India who spend above INR 1.5 lakh every month on Classic 350 (that too without ABS), why is Bajaj struggling with just 1191 units this month?

That’s because they have portrayed their product as a Royal Enfield rival and not as an individual machine that has intercontinental travel capabilities. Automotive fans would have loved this machine if this misconception was avoided.

Have you ever heard Ducati xDiavel claiming victory over Harley Davidson Fat Boy? No, because both have a different purpose and brands understand this in a better manner than Bajaj Auto did with it’s excellently performing and slightly overpriced Dominar 400.

Bajaj Dominar 400 Quick Specs

Displacement 373.3 cc
Maximum Power 35 HP @ 8000 rpm
Maximum Torque 35 NM @ 6500 rpm
Number of Cylinders 1
Number of Gears 6
Seat Height 800 mm
Ground Clearance 157 mm
Kerb/Wet Weight 182 kg
Fuel Tank Capacity 13 litres
Top Speed 156 kmph
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Bajaj Dominar Sales Report: 1191 Units Sold in May 2018
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