Benelli India Announces Raiders Club for Imperiale Owners

Benelli Imperiale retro motorcycle was launched by the brand back in September 2019 at an effective price tag of INR 1.69 lakhs (ex-showroom). Considering the immense popularity of the cruiser in the Indian market, the brand has recently announced Benelli Imperiale Raiders Club for its owners. All the members of the club will be brought under the same platform to offer them unique riding experiences.

The brand has christened the riders of the club as Blue-Blooded riders which will be imparted with a tremendous riding experience with like-minded folks through breakfast rides, zonal rides, national rides as well as day rides. The brand further plans on creating an exciting environment for the Imperiale riders to undertake various adventures across India.

Benelli Imperiale 400 is one of the best-selling motorcycles from the brand that has been able to achieve tremendous popularity in the Indian market considering its neo-retro styling as well as noteworthy performance. In addition to this, the brand has also revealed the Benelli Imperiale Raiders Club logo to the audience which features a roaring lion as their mascot.

Commenting on the launch of the all-new Raiders Club for the motorcycle’s owners, Mr Vikas Jhabakh, Managing Director, Benelli India, said – “With the launch of Imperiale Raiders, we aim to bring a community of like-minded riders who crave to explore undiscovered India, under one roof. The community portrays an unbreakable bond that reflects every Blue-Blooded Rider’s connection with his or her Benelli Imperiale 400.”

To jog your memory, powering the Benelli Imperiale 400 is a 373.5 cc single-cylinder, air-cooled, SOHC engine that is capable of generating maximum power of 21HP @ 5,500 rpm and a peak torque of 29Nm @ 4,500 rpm. The engine is mated to a five-speed gearbox. The braking duties on the motorcycle are handled by disc brakes at either side mated to dual-channel ABS as standard.

The motorcycle features conventional telescopic forks at the front while the rear has been equipped with preload-adjustable dual springs. The Benelli Imperiale 400 competes in the market with the likes of Royal Enfield Classic 350, Jawa Classic, and Jawa Forty-Two.