Ducati Celebrates 3 Successful Years in India
- Four all new products planned this year for India
- Introduced Ducati Ever Red – the extended Warranty program, 24/7 Roadside assistance and Ducati Financial services with 0% ROI
- Special rider training programs and engagement for the riding fraternity planned for 2018
New Delhi, 29 March 2018 – Ducati India today completed three successful years in India. Ducati began its journey in the country in March 2015 with its first dealership in Delhi–NCR and thereafter rapidly expanded the dealership & service network to all major metros in the country.
During the first three years, Ducati has cultivated a strong and robust community of Ducatisti and now caters to customers across all geographies in the market through its dealerships in Delhi-NCR, Mumbai, Pune, Ahmedabad, Bengaluru, Kochi & Kolkata. This year, Ducati will be launching four all new products in India to further solidify its product portfolio.
“The Indian market has huge potential and the demand for premium motorcycles along with just as premium engagement has been truly encouraging over the past few years. We are excited to have completed three years in the country and have witnessed unmatched enthusiasm and biking passion amongst Indian riders.” said Sergi Canovas, MD of Ducati India.
“Ducati offers a premium, sophisticated and true Italian experience and our rapid expansion in the country has ensured that our customers get a consistent taste of the same. We have some very exciting in store promotions, special offers on finance and interesting contests planned across our social media channels throughout the next few months to celebrate this special occasion along with the riding community here in India.” he added.
With consumer centric customised offerings such as unlimited kilometres roadside assistance, Ever Red – a two year extended warranty programme & Ducati Financial Services offering 0% rate of interest on select models, Ducati India has been constantly endeavouring to add more value to the Ducati buying and ownership experience.
Over the past three years, Ducati India has focused on building a holistic ecosystem of products & services with carefully tailored offerings for consumers in India. This year, to further elevate the Ducati ownership experience, Ducati India will roll out several rider training programmes and engagement for the Ducatisti, under the Ducati Riding Experience (DRE) brand.