Ducati Celebrates 90 Years of Passion at the 9th edition of the World Ducati Week 2016

New Delhi, 24 June 2016: Just a few more days before the ninth edition of World Ducati Week gets underway at the “Marco Simoncelli” Misano World Circuit from 1^st to 3^rd July. The World Ducati Week is the quintessence of the Ducati universe where Ducati along with fans from all over the world will celebrate its 90^thanniversary.

• The ninth edition of World Ducati Week, at the ‘Marco Simoncelli Misano World Circuit’ from 1 to 3 July 2016, gathers Ducatisti from all over the world
• Seven Desmo Owners Club members from Mumbai are travelling to Italy for WDW2016
• Unveiling of a special Ducati 90th Anniversary edition and an exclusive ‘closed room’ preview of one of the new 2017 range bikes

It is a perfect blend of fun, desmodromic engines, bikes, riding experiences, shows, champions and, moreover, thousands of Ducatisti that share an incredible passion for Ducati. Also travelling to WDW, from all over the world, are the DOC (Ducati Owners Clubs), the Ducati ‘Core Community’ who put their hearts and souls into making each WDW unique.

Seven Ducatisti from the recently formed DOC in Mumbai will also be travelling to Italy to attend the World Ducati Week 2016. The DOC members will have the opportunity to rub shoulders with famous past and present Ducati riders, take part in sports events, parties, exhibitions, competitions and immerse themselves in all things Ducati.

The President of the Mumbai DOC, Dr. Ashutosh Palep, who is also travelling to the World Ducati Week 2016, said: “All seven of us travelling from India are looking forward to meeting other passionate Ducatisti from all over the world. We’re very excited about having the privilege of previewing and riding the new models scheduled for arrival in India this year, including the XDiavel and the Multistrada 1200 Enduro!”

The Ducati Scrambler Land of Joy is organising the first large scale reunion for Scrambler fans from around the world. Every Ducatisti attending World Ducati Week 2016 can also witness the unveiling of a limited edition special 90th anniversary bike and get a sneak peek of the new 2017 Ducati model.

The 2016 Ducati MotoGP Team riders, Andrea Dovizioso and Andrea Iannone, will be joined by test rider Michele Pirro and former world champion Casey Stoner. The world of SBK will also play a starring role in the WDW2016 paddock, with riders Chaz Davies and Davide Giugliano representing Aruba.it Racing – Ducati as well as champions from the past such as Troy Bayliss, Carlos Checa and many more.

All updates on the events and initiatives scheduled for the three days at Misano are available on the india.ducati.com website.

Summing up: the 3-day World Ducati Week 2016 programme features Paddock events, Dynamic events, Track events, Evening events and Competitions.

 Paddock events

• Ducati Garage Contest
• Ducati Heritage Contest
• International Biker Games
• Ducati University
• Apparel and accessories shop
• ‘Closed Room’ preview of a MY 2017 bike
• ‘Treasure Hunt’ open to all participants
• Land of Joy

Dynamic events

• XDiavel Test Ride
• DRE Enduro
• DRE Safety
• Flat Track School
• Scrambler Test Ride
• WDW2016 Tours

Track events

• Practice sessions
• Audi and Lamborghini track laps
• Stuntmen shows and Dragster race
• Two-seater thrills with Troy Bayliss and Ruben Xaus
• Riders’ lap of honour

Pro Riders’ Race

• Friday: “Scrambler Ducati Flat Track Race by TIM”
• Saturday: “Drag Race by Shell”

Evening events

• Friday: Parade from Racetrack to Riccione; Scrambler Party at Aquafan in Riccione
• Saturday: Rider Presentation; Piero Pelù in concert

About Ducati

Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Today, their motorcycles are characterized by performance engines with Desmodromic valve actuation, innovative design and avant-garde technology. Covering several market segments, Ducati’s range of motorcycles is divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Scrambler and Superbike.

These authentic icons of “made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in over 80 countries around the world, with concentration on the European, North American and Asia-Pacific markets. In addition to the Bologna factory located in the Borgo Panigale area,

Ducati has a plant in Thailand, which opened in 2011 and assembles motorcycles for the Asian market, and, since 2012, another in Brazil that assembles motorcycles for South America.

Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, winning both the Manufacturers’ and Riders’ titles in 2007.

Contact Details | Zeno Group India

Akansha Rai | Prateek Sharma

Akansha.rai@zenogroup.com | prateek.sharma@zenogroup.com