Hong Kong, 4th June 2019 (Official Press Release): Ducati opens a new store in the Kowloon area, beginning a new chapter for Ducati’s presence in Hong Kong. Dedicated exclusively to the world of Borgo Panigale-built bikes, the new showroom enables customers to experience a full brand immersion by perfectly reflecting Ducati’s brand values: Style, Sophistication and Performance.
Thanks to the outstanding effort of Ho Wun Cars Company Limited, the sole Ducati importer in Hong Kong, within the showroom visitors will find the entire Ducati range and a complete section dedicated to apparel and accessories, as well as the social area dedicated to the local DOC: the Ducati Owners Club Hong Kong.
Ducati Hong Kong, located on 192 Choi Hung Rd., Kowloon, is strategically placed not only to be easily accessible from the city, but also to be the hub for all Ducatisti to start their Sunday rides, thanks to its vicinity to main roads that quickly bring riders out of town.
After-Sales reflects the highest standards of Ducati in the Asia Pacific region, not only thanks to the presence of the latest and most updated tools and software, but also thanks to the mutual investment of both Ducati APAC and Ducati Hong Kong in constantly training its personnel on every aspect of product, service and brand.
Stefano Campaci, Marketing Director – Asia Pacific said: “Hong Kong is one of the most premium markets for Ducati in Asia. The city itself is not only one of the world’s main economic hubs, making it an aspirational point of reference in terms of lifestyle, but it is also home to one of Ducati’s most sophisticated clientele in the world; In 2018, for example, 50% of Ducati motorcycles sold in Hong Kong were Superbikes, many of which were sold to our numerous local collectors. It is therefore fundamental for Ducati to be represented at the highest level, and this new showroom marks a step forward in this direction.”
The grand opening of Ducati Hong Kong was also the occasion to launch three new models in the market: The Hypermotard 950, the Diavel 1260 and the Panigale R which, together with the rest of the Ducati line-up, are ready and available to be tested at the Asia’s newest Ducati showroom.