Harley-Davidson is one of the most premium brands of motorcycles in India. This American brand has found a following in the Indian market and people are lining up to switch to a Harley before they look towards any other premium motorcycle brand.
The brand has witnessed a mixed response in terms of July 2019 sales though the numbers for best selling motorcycle Street 750 has gradually declined. The motorcycle has been able to score a total of 79 units in July 2019, witnessing a decline in sales by 48% when compared to the 151 units sold in July 2018.
Buyers are preferring to buy a Harley-Davidson rather than any of the other cruisers in the segment, primarily because the brand is well-established and offers quite a lot of options to choose from. The lineup has been divided into five families, the Harley-Davidson Street, Sportster, Softail, Touring, and the CVO. The price range of the Harley-Davidson motorcycles starts from INR 5.33 lakh for the Street 750, and goes all the way up to the CVO Limited, with a price tag of INR 50.53 lakh.
The Harley-Davidson Street Rod, on the other hand, witnessed a sales of 25 units in the same month as compared to 21 units sold in July 2018. Witnessing an increase in sales by 125% and 200% are the Harley-Davidson Lowrider and Deluxe respectively. The 1200CX Roadster on the other has witnessed a drastic decline in sales unit by 83%, being able to record only 3 units in July 2019.
Harley-Davidson Motorcycles
Sales Report (July 2019)
- Street 750 – 79 units
- Street Rod – 25 units
- Fat Bob – 14 units
- Street Bob – 12 units
- Iron 883 – 11 units
- Low Rider – 9 units
- Forty-Eight – 5 units
- Fat Boy – 4 units
- Heritage Classic – 3 units
- Deluxe – 3 units
- 1200CX Roadster – 3 units
- 1200 Custom – 3 units
- Street Glide – 2 units
- Forty-Eight Special – 1 unit
- Road Glide Special – 1 unit
- Heritage Softail – 0 units
- Road King – 0 unit
- CVO Limited – 0 units
