Latest Harley-Davidson Sales Report in India: Harley-Davidson is one of the more premium brands of motorcycles in India. This American brand has found a following in the Indian market and people are lining up to switch to a Harley before they look towards any other brand. The extensive cult following that Royal Enfield once enjoyed is slowly shifting towards the more exclusive Harley-Davidson. The number of sales of the least expensive Harley-Davidson, the Street 750, shows that people want the brand more than they care about what they get for their money. The Street 750 is the highest selling Harley-Davidson motorcycle in India, with 151 bikes sold in July 2018.
Buyers are preferring to buy a Harley-Davidson rather than any of the other cruisers in the segments, primarily because the brand is well-established and offers quite a lot of options to choose from. The lineup has been divided into five families, the Harley-Davidson Street, the Sportster, the Softail, the Touring, and the CVO. The price range of the Harley-Davidson motorcycles starts from INR 5.25 lakh for the Street 750, and goes all the way up to the CVO Limited, with a price tag of INR 49.99 lakh.
When the sales of the Harley-Davidson bikes are compared for the month of July 2018 with that of July 2017, it is noted that the sales have increased the most in the entry-level Harley itself, with a growth of 36% and a total increase in sales by 40 units.
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