Hero MotoCorp has forayed into the world of rally racing by strategically giving birth to the Hero MotoSports, a team that lives and breathes racing. It is a team of experts that are driven by a sense of adventure and passion.
The team is operated under the direct supervision of Dr Markus Braunsperger, Chief Technology Officer (CTO), Hero MotoCorp and works in close collaboration with the Speedbrain team that is capable of taking the Hero MotoSports to an all-new level by participating in various rally races across the world.
The rally team from Hero MotoSports made their debut at the Merzouga Rally that was held in Morocco in May 2016. The team was capable of getting the required exposure when they entered the Dakar Rally 2017 and finished off impressively at the 12th and 47th position. The team at the Hero MotoSports is known across the world as the only manufacturer brand that was capable of crossing the finishing line with 100% of its riders.
According to the brand, Hero MotoSports is a sporting discipline that will strategically fit India on to the international rally circuit by exhibiting synergies like innovation, sportiness, reliability, spirit of freedom, adventure and more.
The team of the experts at Hero MotoSports will allow the Hero MotoCorp to establish itself as the global powerhouse for manufacturing motorcycles. The rally sports will further allow the brand to test their products in the toughest terrains thereby offering proof to the audience about their robustness, reliability and excellent quality. You can click here to visit the official website of Hero MotoSports.
Commenting on foraying into the rally racing with a fully functional team, Mr Pawan Munjal, Chairman, MD and CEO, Hero MotoCorp said – “Motosports is a natural progression for us as it will allow us to bring value-added products with top of the line technology for millions of our customers. This initiative is also reflective of our consistent support to sports and sportspersons”.
