BIG Sales Drop: Honda Scooters Sales Down by 40% in India

Honda India (HMSI) has registered a huge drop in the sales chart of its scooters in the country. The drop is unbelievable at 40%, taking away the second position on the sales chart and passing the same over to TVS Motor (Read More).

Honda currently retails five different scooter brand names and out of them, only Activa has three different models with multiple variants listed under them. The best selling product is undoubtedly Activa, selling 1,48,241 units and registering a drop of 29% in YoY sales growth. The number includes Activa 5G, Activa 125 and Activa-i, showing how a figure over 2 lakh units could fall once the demand from buyers goes down in response to new sales policies throughout India.

Honda Activa 5G
Honda Activa 5G

The second best selling scooter is Honda Dio, posting just 6761 units and registering a 79% drop in the YoY number. Grazia was another superstar premium scooter and posting just 2262 units in March 2019 means 86% of drop for the scooter. Honda Aviator has already lost most of the fan following but, the number was never expected to be as low as 1133 units in the 31-day period. The 84% drop is huge and considerably contributes to the total drop in sales for the brand.

Honda Grazia DX
Honda Grazia DX

The worst case here was Honda Cliq as the scooter registered zero units in March and got a 100% drop in the YoY comparison. Honda has undergone a production cut to keep the inventory fresh as they are stuck with a lot of scooters with their dealers and the number will rise if they don’t slow down the production process. Honda scooters are the most reliable options across the Indian brands, leaving just a handful of options surviving their immense fan following. Those who are not into Honda prefer going for Suzuki Access, TVS Jupiter and few other options from Hero and Yamaha.

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BIG Sales Drop: Honda Scooters Sales Down by 40% in India
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