According to recent reports, Royal Enfield is working on new lightweight motorcycles for the Indian market to target a wider audience base. Since the brand is only known for offering bulky motorcycles, the upcoming lightweight motorcycle portfolio will target youngsters and the women riders in the country.
One can expect the upcoming motorcycle range from the brand to feature a slimmer body design in addition to getting lower and comfortable riding seats. The reports also suggest that the new lightweight motorcycle range will be the most affordable among the other products in the brand’s portfolio.
The new motorcycles will weigh significantly lighter than the current-gen Royal Enfield bikes like Bullet, Classic, Thunderbird and the 650cc Twins. Currently codenamed as J1C, the debut product in the lightweight segment is expected to make an official entry in the coming months.
One can further expect the brand to launch the new motorcycles under the “Explorer” moniker. The brand is specifically working on the development of lightweight motorcycles by keeping into consideration the recently gathered feedback from the women riders as well as the younger generation of bikers.
Commenting on the plans to launch the lightweight range, a spokesperson from Royal Enfield said – “While we cannot comment about future product line-ups, we can confirm that at Royal Enfield, we assign huge focus on keeping our motorcycles accessible and approachable to all, in an endeavour to bring more people to experience pure leisure motorcycling.”
The brand is also focusing on damage control when it comes to the declining sales by launching various parameters as well as opening smaller retail stores to reach more motorcycle enthusiasts, even in the remote areas. In addition to this, the BS6-compliant variants of the existing Royal Enfield motorcycles have been recently launched in the Indian market.
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