Royal Enfield has made its entry in South Korea in collaboration with Vintage Motors (Kiheung International) as its official distributor partner in the country. The brand has set up its first showroom in Seoul. Royal Enfield plans to expand its global mid-sized motorcycle segment (250cc-750cc). The company will sell 4 motorcycles in South Korea, the Bullet 500, Classic 500, Classic 500 chrome and the Himalayan adventure motorcycle. The bikes will be exported to South Korea from India, and the brand will offer full-fledged sales, after sales service, and spares in Seoul.
On the launch of the store, Vimal Sumbly, APAC Business Head, said that their focus is to sustain and expand growth in the Asia Pacific region. Korea is an important chapter in the growth story and hence they are thrilled to commence business there. The CEO of Kiheung Motors, Pablo Lee Jr. said that they are honoured to have Royal Enfield as their partners as now Royal Enfield motorcycles will offer Korean riders an opportunity to upgrade to a robust, long-distance, and leisure riding culture with its modern-classic machines, that are excellent choice for long rides on the highway as well as are perfect to commute in heavy traffic in the city.
Today Royal Enfield is one of the leading motorcycle brands in the world. The brand now has a network of 850+ stores in India, along with more than 540+ dealerships worldwide in over 50 countries along with 38 exclusive stores in cities like London, Paris, Madrid, Sao Paulo, Milwaukee, Bogota, Buenos Aires, Dubai, Jakarta, Bangkok, HCMC, and now Seoul. Recently, Royal Enfield also launched the much-awaited twin-cylinder motorcycles, the Continental GT 650 and the Interceptor 650, and both these bikes got a pretty good response from the bike lovers in India.