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Royal Enfield Registers 14% Sales Drop in December

Royal Enfield Registers 14% Sales Drop in December

Royal Enfield registered 14% drop in monthly sales in December 2018. The brand faced issues like workers strike that resulted in a loss of production and sales number in the last two months of 2018. The 56,026 units sold in December 2018 were much lower in comparison to 65,367 units sold in the same month in 2017. On the other hand, Royal Enfield registered 41% hike in exports from 1601 units to 2252 units. The workers were on a strike from Sept 24 to Nov 12, resulting in a production loss of 28,000 motorcycles during the period. The reason for the strike was a lower increment in wages. Royal Enfield is planning to launch the scrambler-inspired Bullet Trials in India to offer further convenience to the buyers. Royal Enfield Interceptor 650 won the IMOTY 2019 award while Continental GT is gaining popularity for the sporty riding position and class-leading power output. The most powerful motorcycle from RE, GT 650 comes with standard dual seat and clip-on handlebar in the stock form while the single seat and rear cowl can be bought as an accessory later. The brand is also working hard through the online store to bring as much merchandise as possible for the buyers. Royal Enfield was earlier the fifth largest selling brand in India while a few months later, the position was lost to Yamaha India. Royal Enfield was moving closer to the one million yearly sales target but circumstances made them fall back to half the number. The addition of ABS resulted in a price hike for almost every model in their lineup, pushing the budget of customer up by INR 15,000 on the majority of bikes. The Bullet series is yet to offer ABS in India while all other models have at least one product with the safety feature. The range of RE bikes starts from INR 1.28 lakh (ex-showroom). [caption id="attachment_359214" align="aligncenter" width="850"]Royal Enfield Bullet Trials Facts 5 Must-Know Facts About the Royal Enfield Bullet Trials[/caption]

Related Questions and Answers

Most Popular Answers for Royal Enfield
What is the mileage of Royal Enfield Bullet Electra in city?
2023-09-21 11:04:52 AM

The city mileage of Royal Enfield Electra 350 ranges from 25-30 kmpl but on highways, these figures can increase to 35-40 kmpl.

How do Royal Enfield Bullet Electra bikes work?
2023-09-21 10:56:31 AM

The Royal Enfield Bullet Electra E-bike System is powered by a fully integrated battery and provides pedal assistance through three levels of support with a rear hub motor. You can easily monitor battery charge and support level with the LED controller.

Can Royal Enfield Bullet Electra start without battery?
2023-09-21 10:43:44 AM

Yes, Royal Enfield Bullet Electra is equipped with both kick and self-start so in case if the battery gets discharged then you can start your bike through kick start.

Is Royal Enfield Electra good for long rides?
2023-09-21 10:42:03 AM

For long rides, the Royal Enfield Bullet Electra is a great choice. Both riding and pillion seats are more comfortable than that of classic and the bike has good torque and lesser vibrations compared to other RE models in this class.

Which one is better between Honda CB350RS or the Royal Enfield Continental GT 650?
2023-09-19 05:34:53 AM

Both the bikes are good in their own forte. the CB350RS seems like a bit of a missed opportunity from Honda. It could have used the capable foundations of the H’ness to create a more unique motorcycle with a more well-defined identity that would’ve appealed to an entirely new and different audience. Instead, it’s taken this middle-of-the-road approach and created a halfway house that we find hard to recommend to anyone except museum curators. On the other hand, the Continental GT 650 is a fun-to-ride cafe racer. The GT’s sporty riding position makes it much more suitable for twisty mountain roads and even high-speed straight-line blasts. To top things off, the twin-cylinder motor provides the performance and refinement that the 535 simply couldn’t.


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