Royal Enfield Registers 27% Sales Drop in July 2019

Royal Enfield saw a steep decline in domestic sales and registered 27% downfall in July 2019. It is one of the most preferred brands by motorcycle enthusiasts who feel absolute pride in owning and riding a retro bike. The company prevailed in the market without facing any competition for such a long time but it could not save itself from the bumpy phase that the auto market is going through.

The parent company of this massive brand, Eicher Motors notified that a decline of 21.6% has been recorded for the Q1 of current Fiscal. The Chennai-based manufacturer managed to sell only 49,182 Royal Enfield motorcycles last month, which is way less than the sales number posted by the brand in the same month of the previous year. Last year, the brand managed to sell 67,001 units in July.

In contrast, Royal Enfield has registered positive growth in the international markets, where the brand managed to export a total of 5,003 units in July 2019 in comparison to 2,062 during the same month in 2018. The brand has recorded a bumper growth of 143% in terms of exports.

The brand has managed to register a yearly growth of 84% as it exported a total of 14,162 units in 2019-20 in comparison to 7,698 units in 2018-19. The reason for this growth is believed to be the success of the Royal Enfield 650 Twins. The series is powered by an air/oil-cooled 648cc twin-cylinder engine that generates a maximum power of 47HP and a peak torque of 52Nm.

Summarising the total sales figures, Royal Enfield sold 54,185 motorcycles in July 2019, which is less than 69,063 units sold in the same month last year, recording a decline of 22%.