Royal Enfield Sold 60,113 Motorcycles in March 2017

Royal Enfield sold a total of 60,113 units in March 2017, gaining 17 percent more sales than the same period last year. The total number includes 58,549 units for the domestic market and 1564 units for exports. The last year report for the same month had 50,059 units for the home and 1261 units for the international market. The total sales record for the last fiscal stood at 6,51,107 for the company. This makes it good for 31 percent growth in overall sales when compared to the past year.

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Royal Enfield Sold 60,113 Motorcycles in March 2017

All of the numbers are all due to RE Classic 350 which keeps on selling in good numbers despite of demonetization and high pricing. It can be easily concluded that 70 percent of the sales come from a single model, which was once held by the Bullet in the Indian market. The recent introduction of Redditch Edition for the Classic 350 became a favorite among customers in a small span of time. Classic 350 even covered the failure of RE Himalayan, which was supposed to be a game changer for the brand.

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When it came to clearance of the BS3 stocks, not much offers could be had from the company’s side as they started rolling out the BS4 compliant models nearly one month before the April ban. Some dealers had stock from the BS3 range but still it was sold for much lesser discounts than most other brands. The most popular engine from Royal Enfield is the 346cc, single cylinder unit producing 19.8 BHP and 28 Nm of torque. It brings maximum sales number into Royal Enfield’s stable.

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Know more about RE bikes here – http://autos.maxabout.com/bikes/royal-enfield

Royal Enfield Sold 60,113 Motorcycles in March 2017
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