BMW G310 series may not be listed among the most successful middleweight bikes in India but TVS has achieved a milestone of producing 50,000 units for the same from their Hosur facility. The partnership between both the brands also resulted in TVS Apache RR 310. The head of BMW Motorrad, Dr. Markus Schramm and CEO of TVS Motor Company, Mr. KN Radhakrishnan, were present during the rollout.
The BMW-TVS partnership was a strategic step to manufacture the sub-500cc products that both brands can use under certain limitations. BMW is offering street and dual-purpose variant from the setup while TVS currently retails a sports variant. BMW G310R costs INR 2.99 lakh while G310GS can be had for INR 3.49 lakh. TVS, on the other hand, offers RR310 for INR 2.23 lakh. The same can be had for INR 1.99 lakh in Kerala.
Commenting on this milestone, Mr KN Radhakrishnan, Director & CEO, TVS Motor Company, said, “Today is a significant milestone in our journey with BMW Motorrad. Over the course of this six-year partnership, we have had an opportunity to create a common learning platform for both the companies resulting in the creation of aspirational products for the global market. It is heartening to see BMW’s foray into sub 500cc segment meet with positive response across the globe. We are delighted to be a part of this success story.”
Adding to that, Dr Markus Schramm, Head of BMW Motorrad said, “Six years back, we took a crucial step with the decision to enter into the sub 500cc category in partnership with TVS Motor Company. In them, we found a perfect partner who have always stood for high quality and technology. We are delighted that we are rolling out the 50,000unit of our 310 series motorcycles in less than two years. This reaffirms our decision to offer BMW Motorrad quality-led premium products for the sub 500cc segment.”