TVS Apache Motorcycle Series Crosses 3 Million Sales Milestone

TVS Apache, launched more than a decade ago in India, is celebrating the 3 million sales milestone. The brand’s answer to Bajaj Pulsar in 2005, Apache now has a cult following across the country. They currently retail five different models under this name, including flagship Apache RR310 and the recently launched RTR 160 4V. Apache RTR 200 is the most value for money street machine with a slipper clutch as standard across all variants. TVS also retails the last generation Apache 160 and 180 in India, most probably due to their affordable placement and comfortable riding nature in comparison to 2018 models.

TVS Apache Crosses 3 Million Sales Milestone

Official Press Release: TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers in the world, today announced that its premium motorcycle brand, TVS Apache has crossed a key sales milestone of 3 million units. Launched in 2005, the Apache series of motorcycles is considered to be the fastest growing premium motorcycle brands in the country with presence across the globe.

Commenting on the milestone, Mr. K.N. Radhakrishnan, President & Chief Executive Officer, TVS Motor Company, said “We are truly humbled to achieve this milestone and I want to express my gratitude to all our valued customers both in India and across the globe. Through the years, TVS Apache has stood for providing an unrivalled experience backed by its rich racing pedigree, technological firsts and stylish design. The brand has, over a decade, developed a host of premium offerings, ranging from 160cc to 310cc, creating aspiration along every step of evolution. The 3 million milestone is special as it confirms that our ever-growing customer base of racing enthusiasts has taken warmly to our two new offerings, namely the Apache RTR 160 4V and Apache RR 310. This also presents me with an opportunity to express gratitude to the team behind TVS Apache whose tireless work on the products has ensured that the brand has created an international appeal.”

The TVS Apache series is born on the race track, incorporating learnings from TVS Racing – the factory racing arm of TVS Motor Company, with a history of 36 years in motorsports. TVS Apache, the premium brand, spans across two categories – Naked and Super Sports.

The RTR (Race Throttle Response) series, encompassing TVS Apache RTR 160, Apache RTR 180, Apache RTR 200 4V Race Edition 2.0, and the recently launched Apache RTR 160 4V are the existing offerings in the Naked motorcycles category. On the Super Sport front, the brand introduced TVS Apache RR 310 as their first entrant into the RR (Race Replica) category. The motorcycle boasts of superior performance and riding dynamics, combined with a powerful, expressive design.

The TVS Apache series has created a series of experiential initiatives to connect with their customer base. Apache Racing Experience (ARE) is a platform where Apache owners get an exclusive first-hand experience of leveraging the racing DNA in their motorcycles under the guidance of National Road Racing Champions from TVS Racing. The TVS Apache Owners Group (AOG) has been created to become a common platform for customers to share their enthusiasm for motorcycling. Today, AOG rides have been conducted in over 33 cities, witnessing participation of over 3000 customers. Further, the brand also engages in performance shows such as Apache Pro Performance (APP) which create widespread customer engagement and taps potential customers.

TVS Apache is an award-winning series, which has consistently won recognition in the prestigious J.D. Power survey four years in a row (from 2015 to 2018). Recently, the Apache RTR 180 was awarded as the Most Appealing Premium Motorcycle by J.D. Power Asia Pacific Awards for 2018.