TVS Apache RR 310 Registers 79% Sales Drop in April 2019

TVS Apache RR 310 registered a 79% drop in sales in April 2019, posting just 183 units. The model was good for 862 units in April 2018, clearly showing the lack of interest that buyers have in the full-faired model. The initial hype helped TVS post decent numbers in the early months of introduction while later, the number never went above a fraction of what the brand expected from the model. TVS Apache RR 310 was always imagined as an impressive full-faired machine with pricing to fall under INR 2 lakh but in reality, the motorcycle is priced at INR 2.24 lakh (ex-showroom Delhi).

TVS Apache RR 310 Racing Black
TVS Apache RR 310 in Racing Black Colour

When equating the on-road pricing, the Apache RR 310 crosses INR 2.70 lakh and enters a league not so familiar to TVS brand name. Also, the upcoming update that will add more equipment to the machine could have resulted in a slowdown of buyer’s entry into the segment in April 2019.

Bajaj has also updated their Dominar 400 with USD forks and other features, pushing more power into their machine with a price tag of INR 1.74 lakh. Apart from that, adding a little more money into the RR 310 package can bring the mighty KTM RC 390 to the buyers. TVS is also expected to add more shades to the RR lineup through the update coming on May 28 (Know More).

TVS Apache RR 310 Racing Red
TVS Apache RR 310 in Racing Red Colour

TVS Apache RR 310 Key Specs

Displacement 312cc, Liquid-Cooled
No. of Cylinders Single Cylinder
No. of Gears 6-Speed Gearbox
Maximum Power 34 HP @ 9700 rpm
Maximum Torque 27.2 NM @ 7700 rpm
Seat Height 810 mm
Ground Clearance 180 mm
Kerb/Wet Weight 169.5 kg
Fuel Tank Capacity 11 litres
Top Speed 160 kmph
0-60 kmph 2.93 seconds
0-100 kmph 7.17 seconds
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TVS Apache RR310 Special Edition
TVS Apache RR310 Special Edition Officially Revealed
TVS Apache RR 310 Registers 79% Sales Drop in April 2019
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