TVS Apache RR310 Registers 72% Sales Drop in India

TVS Apache RR310 registered 72% YoY sales drop in March 2019. The flagship sportbike from the Indian brand registered 279 units in the 31-day period, leaving the decent 983 units sales number from March 2018 in favour of a continuous downfall that started with a jump in pricing. The 2019 variant of Apache RR310 costs INR 2,24,348 for Delhi (ex-showroom) while the buyers in Kerala can have the same motorcycle for INR 2,05,348 (ex-showroom).

The lowest available price for RR310 is still higher than the expectations of an average Indian buyer as Bajaj Auto offers a much more powerful Dominar (40HP and 35 Nm) for INR 1,73,870. As the latter comes without a full-faired design, any tag under the INR 2 lakh limit would have changed the fate of TVS Apache RR310 in India.

The market is highly competitive and buyers definitely consider value for money once the initial hype for a product goes down with time. After more than one year of existence, the flagship racer is yet to deliver numbers that TVS forecasted for the RR310. Undoubtedly, a product carrying very high potential is being left behind.

TVS Apache RR310 Price List

State-Wise Ex-showroom Prices
State Name Ex-Showroom Price
Andhra Pradesh INR 2.17 Lakh
Assam INR 2.24 Lakh
Bihar INR 2.24 Lakh
Chandigarh INR 2.24 Lakh
Chhattisgarh INR 2.24 Lakh
Delhi INR 2.24 Lakh
Goa INR 2.24 Lakh
Gujarat INR 2.24 Lakh
Haryana INR 2.24 Lakh
Himachal Pradesh INR 2.24 Lakh
Jharkhand INR 2.24 Lakh
Karnataka INR 2.24 Lakh
Kerala INR 2.05 Lakh
Madhya Pradesh INR 2.24 Lakh
Maharashtra INR 2.17 Lakh
Odisha INR 2.24 Lakh
Pondicherry INR 2.17 Lakh
Punjab INR 2.24 Lakh
Rajasthan INR 2.24 Lakh
Tamil Nadu INR 2.17 Lakh
Telangana INR 2.17 Lakh
Uttar Pradesh INR 2.24 Lakh
West Bengal INR 2.24 Lakh
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TVS Apache RR310 Key Specs

Displacement 312cc, Liquid-Cooled
No. of Cylinders Single Cylinder
No. of Gears 6-Speed Gearbox
Maximum Power 34 HP @ 9700 rpm
Maximum Torque 27.2 NM @ 7700 rpm
Seat Height 810 mm
Ground Clearance 180 mm
Kerb/Wet Weight 169.5 kg
Fuel Tank Capacity 11 litres
Top Speed 160 kmph
0-60 kmph 2.93 seconds
0-100 kmph 7.17 seconds

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TVS Apache RR310 Registers 72% Sales Drop in India
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