In a recent update, TVS Motor has officially announced the dates for its flagship event MotoSoul. It is a global event for performance motorcycle enthusiasts, that will also provide the visitors with an opportunity to experience the brand’s products. TVS MotoSoul will also act as a platform for the brand to be able to engage with their customers. The motoring event has been scheduled to be held on 18th and 19th October this year at Vagator, Goa.
With the organisation of this mega event, TVS Motor is aimed at establishing a positive business connect with the Apache Owner Group (AOG). The MotoSoul will be an annual event about which the Head – (Marketing) Premium Motorcycles, TVS Motor Company, Meghashyam Dighole said:
“MotoSoul is our flagship initiative to create a differentiated platform for our global brand – TVS Apache. The brand has built a strong community of over 3.5 million customers across the globe with our differentiated customer experience initiatives such as Apache Owners Group, Apache Racing Experience & Apache Pro Performance. MotoSoul is a culmination of the Apache Owners experience as well as an opportunity for global performance motorcycle enthusiasts to experience our products, interact with our racers, experts, and be united by their passion for motorcycling.”
The annual event will go live for two days and will be packed with gala nights, racing and adventurous activities. The event will also have interactive sessions with national and international motor enthusiasts, racing champions, and the company’s R&D team. We can also expect an exclusive showcase of TVS products at the motoring event.
In the upcoming updates, the company is keenly working upon rolling out BS6 versions of TVS motorcycles and scooters. The updated BSVI-compliant versions will soon hit the market somewhere around the end of October 2019. As soon as the BSVI emission norms will come into effect on April 1, 2020, the company is expected to roll out its all-new electric vehicle. The brand is also expected to launch the production-spec model of the TVS Zeppelin cruiser at the Auto Expo in February 2020.