Dodge, the high-performance moniker, has been listed as the most loved car brand on the internet. The result came after computing the heart reactions on Facebook posts by different brands, with Dodge getting 4,61,187 of them in 2018. The number of reactions was received from just 408 Dodge posts. Mercedes-Benz got 3,82,629 reactions and thus, the popularity of Dodge can be equated easily. The luxury brand (Mercedes) is known to win hearts all over the world and Dodge simply pushed the same to the second position.
Facebook users love muscle cars and this was equated by considering the top five posts from 2018. Social media is improving the way car brands are considered by new as well as existing fans and the story of Dodge is no different as they have been focusing on muscle cars from a long time. Also, their social media presence is improving with time, focusing more on potential customers and others who contribute to the brand’s presence online as well as offline. “Respect the Beast” was the most loved Dodge post with Hellcat Redeye in the star list.
The model is currently the most powerful Dodge car, leaving all others like Camaro and Mustang behind with its powerful engine. The road presence is further raised with the special daytime running lights of the model. The supercharger-equipped car has an exhaust note that brings goosebumps to the fans, whether seen in the video or heard live from some distance. A post with black Dodge Challenger became the fifth most loved post as the brand posted the same with a muscle redefined caption. The social media team from Dodge mixed various genres for their posts. The Indian entry of the brand seems uncertain at the moment but all cars are open for direct imports.
