At a dealer meeting recently held in Indore, Force Motors unveiled Urbania, and it has been recently launched with a starting price of Rs 28.99 lakh for the medium 3615mm wheelbase variant. The cost of the 3350mm short wheelbase Urbania model is Rs 29.50 lakh while the van's long wheelbase variant is available for Rs 31.25 lakh. Urbania premium van will be available at a few Force Commercial Vehicle dealerships.
Force has established a new, cutting-edge manufacturing facility for the creation of Urbania. The factory can produce 1,000 units per month during the initial phase. Up to 2,000 automobiles can be added to this each month. Urbania's mass production has already started. In the upcoming weeks, the new van will be available at all Force Motors dealerships.
Besides the domestic market, Force Motors will pursue exports as well. Domain experts from various countries have developed and refined the new-gen Urbania platform. Tech specialists from Italy, Spain, the UK, Germany, Japan, and the USA participated in it. The made-in-India product will be introduced as a cost-effective option that also provides a wide variety of features.
The commuter experience in the new-gen Urbania van is more comparable to an SUV or MPV. Segment-first projector lamps, LED signature lamps with light guide technology, and LED DRLs are quite appealing. The van has a muscular, bull-inspired design that gives it a commanding presence on the street.
Hill hold assist, ABS, EBD, ESP, ETDC, and all-wheel ventilated disc brakes keep safety at an elite level. Urbania is the first in its segment to adhere to laws governing crash, rollover, and pedestrian safety.
The comfort of passengers has been increased by the addition of several features. It has sealed panoramic windows, best-in-segment cabin space, and reclining seats. It also has individual reading lamps, USB ports, and individual AC vents.
With first-in-segment independent front suspension and transverse springs, passengers can expect smoother rides. By using 2-box construction, where the motor is outside, NVH has been reduced. The Force Motors Urbania is powered by a Mercedes-derived diesel engine that produces 115 HP of maximum power and 350 Nm of peak torque.
