Mahindra to Auction All-New Thar #1; Registrations Open

Mahindra to Auction All-New Thar #1: The much-talked-about Mahindra Thar was officially unveiled back on August 15 while the official launch and price announcement will take place on October 2, 2020. Taking the excitement to the next level, Mahindra has just announced that they will be auctioning a Thar wearing the Serial Number 1.

The amount raised from the auction will be donated to either Naandi Foundation, Swades Foundation, or PM CARES fund to help India battle COVID-19. The registrations for the same are already open here and the bidding will begin on 24th September. Here is what the brand has to say about it:

“Here’s your once-in-a-lifetime opportunity to be the First to own the All-New Thar — a modern take on a glorious icon. This new rendition is packed to the gills with tech and safety features, and is yet, quintessentially, the incredibly powerful Thar.”

“To celebrate 75 glorious years of Mahindra, we’re auctioning the All-New Thar #1. Mahindra will match the amount raised at the auction and the entire proceeds from the auction will be donated to either Naandi Foundation, Swades Foundation, or PM CARES fund, as chosen by you, to help India battle COVID-19.”

“A customised badge on the vehicle with your initials, serial no.1 on the decorative VIN plate on the dashboard and leatherette seats with a choice of below variants and colours* make the All-New Thar #1 very, very special.”

“So, open your heart and BID BIG from 24th September to 27th September if your heart beats for the icon.”

“Come, rise for a cause. Come, #GiveToGet!”

Mahindra to Auction All-New Thar #1