Pause and appreciate that for 1.76 lakh bookings in one hour, all right? It’s saying, “I want this car and I want it right now.” Mahindra’s Thar ROXX didn’t just make a splash, it set the bar higher for any future car launch. I’m not surprised, though. And there’s a reason it’s a big deal. Now, let’s get into the real stuff.
Key Takeaways
- Yes, 76 lakh bookings in just one hour. Let’s repeat that, 76 Lakh in just one hour.
- The Thar ROXX is getting a lot of love for its rugged design and new features.
- This is already shaking up India’s SUV market, says auto experts.
- It’s not just another Thar, because apart from the plethora of improvements that it has on offer, it differs completely from others on offer.
- It’s a novel thing for the car world, and it’s great that this launch is testing the limits of what we can expect from Mahindra.
The Mahindra Thar ROXX: New Records Set Like It’s No Problem
They’re impressive numbers. Let’s talk numbers. Within the first hour itself, 1.76 lakh people booked the Mahindra Thar ROXX. That’s insane! To give you an idea, the 2020 Mahindra Thar managed only 50,000 units in the same period. Clearly, Mahindra has done something right here.
| Model | Bookings in First Hour |
|---|---|
| Mahindra Thar (2020) | 50,000 |
| Mahindra Thar ROXX (2024) | 176,000 |
Appreciate that for a second—1.76 lakh bookings in one hour? That’s like saying, “I want this car, and I want it now.” The Mahindra Thar ROXX didn’t just make a splash; it set the bar higher for any future car launch. I’m not surprised, though. It’s a big deal, and there’s a reason for that. Let’s get into the real stuff.
What to Know if You’re Thinking of Buying a Mahindra Thar ROXX?
It’s All About the Tech
And if you’re a tech lover like me, Thar ROXX will not disappoint. But it has all the modern-day features and some you think you do and don’t need in a car. Smooth as butter there on the infotainment side, and smart driving modes that tailor themselves to your every mood. In SUV form, it’s a tech lover’s dream.
A Living Room on Wheels Interior
Stepping into the side of the Thar ROXX is like stepping into luxury. It has super comfortable seats with lots of space to stretch out. While we’re focused on looking rugged on the outside, the last thing you want is to not be comfortable inside while doing one of your favorite activities—jumping in the car for a long drive.
| Feature | Details |
|---|---|
| Premium Upholstery | Feels like you’re sitting on a cloud. |
| Spacious Seating | Enough room for everyone, even on long trips. |
| Advanced Dashboard Layout | Simple, intuitive, and designed for ease. |
Customer Reactions: The Thar ROXX is Seeing Love from People
The Thar ROXX didn’t take long to blow up on social media. People are tweeting, Instagramming, Facebooking—however they can share their excitement. And who can blame them? Exactly what every Thar fan has been wanting is the old-school off-road toughness mixed with modern-day tech.
Here’s What Customers Are Saying:
- “The design is killer. They’ve made it look tough, but it’s a sleek, modern vibe.”
- “It handles like a dream. It just works, whether you’re on a city street, or a rough trail.”
- “Thar’s been my favorite for years and the ROXX feels like the ultimate evolution of this beast.”
Why Do You Think Mahindra Thar ROXX is a Game Changer?
Honestly, this isn’t just another car launch. What the Thar ROXX has done here is special, and it’s super simple, but super powerful.
Off-Road Performance? Check.
It can take almost any terrain you hit it with. Whether heading away for the weekend to the mountains or simply searching their daily refuge on the dreaded potholes of the daily commute—Thar ROXX is built to take the strain.
Style Meets Functionality
Although the Thar ROXX looks good, it’s much more than that. Yes, it has that rugged charm, but it’s also pretty darn functional. It also offers you an amazing robust 4×4 system, all the latest in safety tech, and most importantly a seriously comfortable ride. It’s the best of both worlds.
The Market Impact: Competitors, Watch Out
If you’re competing in the SUV market, right now you’re probably sweating. What the Mahindra Thar ROXX has done though is not just raise the bar, it has redefined it. Or everyone else is going to have to step up their game.
Stock Market Reactions
Mahindra’s stock? It shot up. People (namely investors) are hyped up, and they should be. The Thar ROXX isn’t just a success, it’s a statement.
| Date | Stock Price (INR) | Change (%) |
|---|---|---|
| Day Before Launch | 800 | – |
| Launch Day | 850 | +6.25 |
| One Week Later | 900 | +12.5 |
Long-Term Impact: More Than a Car—It’s a Movement
The Thar ROXX is more than just a car you buy. It’s something that sticks with you, and Mahindra knows that. And honestly, it’s working – they’re building a community around the Thar ROXX. Thar meetups, driving clubs, and adventure getaways have already been discussed.
Why You’ll Want to Own a Thar ROXX:
- Durability: You can bet this SUV is going to be around for a while.
- Resale Value: Since there’s demand this high, you can sell it down the line without having any problems.
- Community: It’s more than just buying a car; it’s becoming part of the adventure-loving family.
Behind the Scenes: This is How the Mahindra Thar ROXX Came Into Life.
The Thar ROXX was no different, every car starts with an idea. So they wanted to do a product that has adventure and modern-day living. This SUV and its look and feel, and performance, was perfected over months, maybe years, by the team.
From Concept to Reality: The Journey of the Thar ROXX
- Prototyping: Prior to the Thar ROXX making it big, Mahindra tried a bunch of other versions. The end result? An all-terrain vehicle that performs equally well off the highway as it does on it.
- Testing: The Thar ROXX has been thoroughly tested in the city and off the beaten track. All I wanted was to make sure this thing could dish out anything.
