Mahindra Thar Roxx Now Offers Mocha Interior: Same Price as Ivory Variant

Mahindra has introduced an exciting new interior option for the Thar Roxx, called Mocha Brown. This option is available for the 4×4 variants and is priced the same as the previously offered Ivory interior. The Mocha Brown interior not only enhances the vehicle’s aesthetics but also addresses some practical concerns raised by customers about maintaining lighter colors in rugged conditions. With the launch set for October 3, 2024, many are eager to see how this new design will be received.

Mahindra Thar Roxx Mocha
Mahindra Thar Roxx Mocha
Mahindra Thar Roxx Mocha
Mahindra Thar Roxx Mocha
Mahindra Thar Roxx Mocha
Mahindra Thar Roxx Mocha

Key Takeaways

  • The Mahindra Thar Roxx now offers a Mocha Brown interior option for 4×4 variants.
  • Bookings for the new interior start on October 3, 2024, at 11 AM.
  • Both Mocha and Ivory interiors are priced the same, providing more choices for buyers.
  • Deliveries of the Mocha interior will begin in January 2025, while Ivory deliveries start in October 2024.
  • The Mocha interior is designed to be easier to clean, especially for off-road use.

Mahindra Thar Roxx Mocha Interior Launch Details

Launch Date and Booking Information

The Mahindra Thar Roxx Mocha interior was officially launched on August 15, 2024. Customers can start booking this exciting new option on October 3, 2024, at 11 AM. This new interior choice is available exclusively for the 4×4 variants of the Thar Roxx.

Pricing and Availability

The Mocha interior is priced the same as the Ivory variant, starting at Rs 12.99 lakh (Ex-showroom). Deliveries for the Mocha interior are expected to begin by the end of January 2025, while the Ivory interiors will start being delivered in October 2024.

Customer Feedback and Response

Many customers have expressed their excitement about the Mocha interior option. Here are some key points from the feedback:

  • Easier to maintain compared to the Ivory interior.
  • Offers a sophisticated look that many buyers prefer.
  • Provides more choices for personalizing their vehicle.

The introduction of the Mocha interior reflects Mahindra’s commitment to listening to customer feedback and enhancing their product offerings.

Features of the Mahindra Thar Roxx Mocha Interior

Premium Leatherette Seats

The Mahindra Thar Roxx Mocha interior features premium leatherette seats that provide both comfort and style. This material is designed to withstand wear and tear, making it ideal for adventurous outings.

Color-Coordinated Theme

The Mocha interior comes with a color-coordinated theme that enhances the overall look of the SUV. This dual-tone brown-and-black design adds a touch of sophistication, appealing to those who appreciate a refined aesthetic.

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Comparison with Ivory Interior

When comparing the Mocha interior to the previous Ivory option, several key differences stand out:

FeatureMocha InteriorIvory Interior
MaintenanceEasier to cleanHarder to maintain
Aesthetic AppealModern and stylishClassic and elegant
Target AudienceFamilies and adventurersLuxury seekers

The Mocha interior option is a thoughtful response to customer feedback, providing a practical yet stylish alternative to the Ivory interior.

In summary, the Mahindra Thar Roxx Mocha interior combines durability with elegance, making it a great choice for those who want a vehicle that looks good and is easy to maintain.

Why Choose Mahindra Thar Roxx Mocha Interior?

Advantages Over Ivory Interior

  • Easier to maintain: The Mocha interior is less likely to show dirt and stains compared to the Ivory option.
  • Stylish look: The rich brown color adds a touch of elegance to the vehicle’s interior.
  • Better suited for off-road adventures, as it can handle mud and grime without looking worn out.

Maintenance and Durability

  • The Mocha interior is made from premium leatherette, which is designed to withstand wear and tear.
  • Regular cleaning is simple and quick, making it ideal for families and adventure seekers.
  • It retains its color and texture over time, ensuring a fresh look.

Customer Preferences

  • Many customers have expressed a desire for darker interiors that are easier to keep clean.
  • The Mocha option caters to those who want a blend of luxury and practicality.
  • Feedback indicates that buyers appreciate having more choices that fit their lifestyle.

The introduction of the Mocha interior option reflects Mahindra’s commitment to meeting customer needs and preferences.

Mahindra Thar Roxx 4×4 Variants and Pricing

Available Variants

The Mahindra Thar Roxx comes in several variants, each offering unique features:

  • MX1
  • MX3
  • AX3L (diesel only, manual transmission)
  • MX5
  • AX5L (diesel only, automatic transmission)
  • AX7L

Engine Options

The Thar Roxx offers two engine choices:

  1. 2.0-litre turbo petrol engine
    • Power: 174 Bhp
    • Torque: 380 Nm
  2. 2.2-litre turbo diesel engine
    • Power: 175 hp
    • Torque: 370 Nm

Price Range

The pricing for the Mahindra Thar Roxx 4×4 variants is as follows:

VariantPrice (Ex-showroom)
MX5₹18.79 lakh
AX5L₹20.49 lakh
AX7L₹22.49 lakh

The Thar Roxx is designed to be a versatile SUV, perfect for both city driving and off-road adventures.

In summary, the Mahindra Thar Roxx 4×4 offers a range of options to suit different preferences and budgets.

Customer Reactions to the Mahindra Thar Roxx Mocha Interior

Initial Impressions

Many customers are excited about the new Mocha interior option. The darker shade is seen as a practical choice for an off-road vehicle. This change addresses previous concerns about the ivory interior, which was hard to keep clean.

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Social Media Buzz

On social media, the response has been overwhelmingly positive. Here are some key points from customer feedback:

  • Preference for darker interiors in off-road vehicles.
  • Appreciation for the premium look of the Mocha interior.
  • Excitement about the option to choose between Mocha and Ivory.

Expert Reviews

Experts have also weighed in on the new interior. They note:

  1. The Mocha interior complements the rugged design of the Thar Roxx.
  2. It offers a more durable option for adventurous drivers.
  3. The change is likely to attract more buyers who were hesitant due to the ivory option.

The introduction of the Mocha interior is a smart move by Mahindra, catering to customer preferences while maintaining a stylish look.

How to Book the Mahindra Thar Roxx Mocha Interior

Booking Process

To reserve your Mahindra Thar Roxx with the new Mocha interior, follow these simple steps:

  1. Visit your nearest Mahindra dealership.
  2. Fill out the booking form with your details.
  3. Choose the Mocha interior option.
  4. Pay the booking amount to secure your order.

Delivery Timeline

  • Deliveries for the Thar Roxx with Ivory interiors will start in October 2024.
  • For the Mocha interior, expect deliveries by the end of January 2025.

Dealership Information

You can find your nearest Mahindra dealership by visiting the official Mahindra website or checking local listings. Make sure to call ahead to confirm availability of the Mocha interior option.

Remember: Booking starts on October 3, 2024, at 11 AM. Don’t miss out on this exciting new option!

Comparing Mahindra Thar Roxx with Competitors

Mahindra Thar Roxx vs Maruti Jimny

The Mahindra Thar Roxx stands out with its premium features and spacious interior. In comparison, the Maruti Jimny is more compact and designed for city driving. Here are some key points:

  • Engine Options: Thar Roxx offers both petrol and diesel engines, while Jimny primarily focuses on petrol.
  • Interior Space: Thar Roxx provides more room for passengers and cargo.
  • Off-Road Capability: Both vehicles are capable off-road, but Thar Roxx has a slight edge due to its larger size.

Mahindra Thar Roxx vs Force Gurkha

When comparing the Thar Roxx to the Force Gurkha, the differences become clear:

  • Design: Thar Roxx has a modern look, while Gurkha maintains a rugged appearance.
  • Comfort Features: Thar Roxx includes more advanced tech features like a touchscreen infotainment system.
  • Price Range: Thar Roxx starts at ₹12.99 lakh, making it competitively priced against Gurkha.
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Mahindra Thar Roxx vs Hyundai Creta

The Thar Roxx and Hyundai Creta cater to different audiences:

  • Target Market: Thar Roxx is aimed at adventure seekers, while Creta targets family-oriented buyers.
  • Performance: Thar Roxx excels in off-road conditions, whereas Creta is better suited for urban environments.
  • Interior Quality: Both vehicles offer premium interiors, but Thar Roxx’s Mocha option adds a unique touch.
FeatureMahindra Thar RoxxMaruti JimnyForce GurkhaHyundai Creta
Engine OptionsPetrol & DieselPetrolDieselPetrol & Diesel
Interior SpaceSpaciousCompactModerateSpacious
Off-Road CapabilityHighModerateHighLow
Starting Price₹12.99 lakh₹10.00 lakh₹13.00 lakh₹10.50 lakh

The Mahindra Thar Roxx offers a blend of luxury and ruggedness, making it a strong contender in the SUV market.

Final Thoughts on the Mahindra Thar Roxx Mocha Interior

In conclusion, the Mahindra Thar Roxx now offers a stylish Mocha Brown interior option, giving buyers more choices without changing the price. This new interior is perfect for those who want a look that’s easier to keep clean, especially for an off-road vehicle. Starting October 3, 2024, customers can choose between the Mocha and Ivory interiors when booking their Thar Roxx. While deliveries for the Ivory option will start this October, those opting for the Mocha interior will have to wait until January 2025. Overall, this change shows Mahindra’s commitment to listening to customer feedback and improving their vehicles.

Frequently Asked Questions

What is the launch date for the Mahindra Thar Roxx Mocha Interior?

The Mahindra Thar Roxx Mocha Interior will be available for booking starting on October 3, 2024.

Is there any price difference between the Mocha and Ivory interiors?

No, both the Mocha and Ivory interior options are priced the same.

When will the deliveries for the Mocha Interior begin?

Deliveries for the Thar Roxx with Mocha Interior are expected to start by the end of January 2025.

What are the main features of the Mocha Interior?

The Mocha Interior includes premium leatherette seats and a color-coordinated theme.

Can I choose between Mocha and Ivory interiors when booking?

Yes, customers can choose either Mocha or Ivory interiors at the time of booking.

Which variants of the Thar Roxx come with the Mocha Interior?

The Mocha Interior option is available exclusively for the 4×4 variants of the Thar Roxx.

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