Mercedes-Benz India got themselves a good start this festive season by delivering 51 cars in one day, that too in Kolkata region only. This number counts as the highest deliveries in one day for premium cars in Kolkata. Buyers from neighboring districts like Asansol, Siliguri and Malda have also been included.
This shows the strong trust of buyers for Mercedes cars and the actual presence of German luxury car manufacturers across Indian states. Kolkata has always been a key city for Mercedes sales in Eastern half of the country. Most cars booked and sold here belong to sedan category, helping buyers save on the extra tax pushed on SUVs in India.
Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “Customers have always been the epicenter of every strategy at Mercedes- Benz, and it gives us immense pleasure to be a part of our customers’ celebrations. Kolkata remains an important market for Mercedes-Benz and the record delivery in the ‘City of Joy’ reaffirms our customers’ trust in Mercedes-Benz. Owning a Mercedes-Benz is a sign of success and celebration and gives a sense of fascination associated with the brand. The customer’s increased preference for a Mercedes-Benz vehicle in Kolkata depicts an increase in brand’s resonance and consumer loyalty.”
Sanjay Thakkar, Chairman, Benchmark Interkrafts said, “We are delighted to achieve this record accomplishment of delivering 51 cars in a single day. East India has emerged as a growing luxury car market and the onset of the festive season has aided this surge in sales. Mercedes-Benz has been gradually expanding its foothold into newer tier II markets like Malda, Asansol and Siliguri. We are excited with the increasing popularity of Mercedes-Benz in this market, and we are confident of expanding our footprint even further.”
