Mercedes Benz India registered sales of 13,231 units in the year 2016 (January to December). Despite of the the problems faced like Delhi diesel ban and demonetization, the sales number was slightly lower than the number recorded previous year (13,502). Mercedes Benz diesel cars are fitted with an engine over 2000cc in most versions and this gave them an eight month halt in the sales in Delhi NCR region.
Mercedes-Benz India sells 13,231 cars in 2016
The growth registered in the SUV sector was 20 percent and Mercedes GLE emerged as the most selling SUV in the year 2016. After moving into the CKD segment, Mercedes GLC and many other products got an effective price cut. This made Mercedes cars more effective in comparison to others in the segment. C-Class remained the highest selling model in the company lineup, winning over E-Class as the top grossing car in 2015.
In comparison to Mercedes Benz, BMW sold 7861 units in the same interval. December 2016 saw a higher sales number when compared to the same month last year. Mercedes Benz is the only luxury brand among all others that brings nearly its entire range into the Indian market. They have been present in every segment, ranging from entry level hatchbacks to fully performance oriented AMG cars in the country.
Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “Clocking more than 13,000 for two consecutive years is an achievement for us, given the uncertainties and challenges we faced last year. We are very satisfied with our strategy, which has been bearing fruits and makes us the most preferred luxury car brand for the discerning customers. Today, Mercedes-Benz, despite facing market challenges, has been able to retain the impeccable trust of the customers. Our strong sales momentum in 2016 underlines this customer trust on a winning brand, which strengthened the brand’s position and market share, more than ever before. Our unmatched product strategy, network expansion drive, comprehensive financial programmes, supported by innovative and value-driven service excellence initiatives, buoyed our momentum.”
Mr. Folger further elaborated, “2016 was a challenging year, but our sales achievement makes us bullish for 2017 and gives us confidence for the mid to long-term growth prospect of the market. We are hopeful of a stable business environment and long-term roadmap for the luxury auto industry in India, which has the potential to grow and contribute more to the economy. In 2017, we will continue our winning philosophy with ‘ONE TEAM, ONE GOAL’ approach, which aims at creating the best customer experience, through a range of varied customer centric initiatives.”
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