The Citroen Aircross SUV has made its debut in India, launching at a starting price of Rs 8.49 lakh. This new model, previously known as the C3 Aircross, has seen significant changes, including a drop in price and a fresh name. With its updated features and competitive pricing, the Aircross aims to capture the interest of SUV buyers in India.
Key Takeaways
- The Citroen Aircross is priced at Rs 8.49 lakh, making it more affordable than before.
- It now features a new 1.2L PURETECH 82 engine for better performance.
- The SUV includes enhanced safety features like 6 airbags and ISOFIX child seat anchors.
- It offers both 5-seater and 7-seater configurations, appealing to families.
- The Aircross competes directly with popular models like Hyundai Creta and Kia Seltos.
Introduction to the New Citroen Aircross SUV
Overview of the Launch
The Citroen Aircross SUV has officially launched in India, starting at a price of Rs 8.49 lakh. This new model replaces the previous C3 Aircross name, marking a fresh start for the brand in the compact SUV market.
Significance of the Name Change
Dropping the C3 from the name signifies a shift in Citroen’s strategy, aiming to create a distinct identity for this SUV. This change is expected to attract more customers looking for a unique vehicle in a crowded market.
Market Positioning
With its competitive pricing and enhanced features, the Citroen Aircross aims to position itself as a strong contender against rivals like Hyundai Creta and Kia Seltos. The SUV offers a blend of style, comfort, and performance, making it appealing to a wide range of buyers.
The launch of the Citroen Aircross is a strategic move to revitalize the brand’s presence in the Indian SUV segment, especially during the festive season.
Pricing and Variants of the Citroen Aircross SUV
Base Model Pricing
The Citroen Aircross SUV starts at an attractive price of Rs 8.49 lakh (Ex-showroom). This price is available for a limited time, making it a great deal for potential buyers.
Top Variants and Features
The Aircross comes in three main variants:
- You: Starting at Rs 8.49 lakh
- Plus: Priced at Rs 9.99 lakh
- Max: Available from Rs 12.71 lakh to Rs 13.99 lakh for the Turbo AT Max variant.
Here’s a quick look at the pricing for different variants:
| Variant | Price (INR Lakh) |
|---|---|
| 1.2 NA YOU | 8.49 |
| 1.2 NA PLUS | 9.99 |
| 1.2 TURBO PLUS | 11.95 |
| 1.2 TURBO AT PLUS | 13.25 |
| 1.2 TURBO MAX | 12.71 |
| 1.2 TURBO AT MAX | 13.99 |
Limited Time Offers
- The base price is subject to change, so interested buyers should act quickly.
- An optional 5+2 seating configuration is available for an additional Rs 35,000.
- Upgrading to a 6-speed torque converter costs around Rs 1.3 lakh.
The Citroen Aircross SUV not only offers competitive pricing but also a variety of features that enhance its appeal in the compact SUV market.
Engine and Performance Specifications
New PURETECH 82 Engine
The new Citroen Aircross SUV is powered by the PURETECH 82 engine, which is designed for efficiency and performance. This engine offers a balance of power and fuel economy, making it suitable for both city driving and long trips.
Transmission Options
The SUV comes with two main transmission options:
- Manual Transmission: Provides a more engaging driving experience.
- Automatic Transmission (TC): Offers convenience for city driving.
Performance Metrics
Here are some key performance metrics for the Citroen Aircross SUV:
| Feature | Specification |
|---|---|
| Engine Capacity | 1199 cc |
| Maximum Power | 82 PS |
| Torque | 115 Nm |
| Fuel Type | Petrol |
| Mileage (Approx.) | 18 km/l |
The Citroen Aircross SUV aims to deliver a smooth and responsive driving experience, making it a strong contender in its class.
Interior and Comfort Features
Seating Configurations
The Citroen Aircross SUV offers flexible seating options to accommodate various needs. Here are the key configurations:
- 5-seater: Standard layout for everyday use.
- 5+2 seating: Optional for larger families or extra passengers.
- Adjustable rear seats: Enhance comfort and space.
Climate Control and AC Vents
One of the standout features is the automatic climate control system, which ensures a comfortable environment regardless of the weather outside. Additionally, the SUV includes:
- Floor-mounted AC vents for better airflow.
- Easy-to-use controls for temperature adjustments.
- Enhanced insulation for a quieter cabin experience.
Infotainment System
The infotainment system in the Aircross SUV is designed for both entertainment and convenience. Key features include:
- A large touchscreen display for easy navigation.
- Bluetooth and USB connectivity for music and calls.
- Voice command functionality for hands-free operation.
The Citroen Aircross SUV combines modern technology with comfort, making every journey enjoyable.
| Feature | Description |
|---|---|
| Touchscreen Display | Large and user-friendly |
| Bluetooth Connectivity | For music and hands-free calls |
| Automatic Climate Control | Maintains desired cabin temperature |
| Floor-mounted AC Vents | Ensures even cooling throughout |
With these features, the Citroen Aircross SUV aims to provide a comfortable and enjoyable driving experience.
Safety and Security Features
Airbags and ESP
The new Citroen Aircross SUV comes equipped with six airbags to ensure maximum protection for all passengers. Additionally, it features an Electronic Stability Program (ESP) that helps maintain control during challenging driving conditions.
ISOFIX Child Seat Anchors
For families, the Aircross includes ISOFIX child seat anchors, making it easier and safer to secure child seats. This feature is essential for parents who prioritize safety for their little ones.
Advanced Safety Features
The SUV is packed with advanced safety technologies, including:
- Hill-Hold Assist: Prevents the vehicle from rolling back on inclines.
- Tyre Pressure Monitoring System (TPMS): Alerts drivers when tyre pressure is low.
- Anti-lock Braking System (ABS): Helps maintain steering control during hard braking.
The Citroen Aircross SUV is designed with safety as a top priority, ensuring peace of mind for drivers and passengers alike.
Exterior Design and Aesthetics
LED Projector Headlamps
The new Citroen Aircross SUV features striking LED projector headlamps that not only enhance visibility but also add a modern touch to its overall look. These headlamps are designed to provide better illumination, making night driving safer and more comfortable.
Power-Folding ORVMs
One of the standout features is the power-folding ORVMs (Outside Rear View Mirrors). This feature allows drivers to easily fold the mirrors in tight spaces, protecting them from potential damage. It’s a small but practical addition that enhances the vehicle’s usability.
Design Changes from C3 Aircross
The Citroen Aircross has undergone several design changes compared to its predecessor, the C3 Aircross. Here are some key differences:
- Bolder front grille for a more aggressive stance.
- Sculpted body lines that give it a sporty appearance.
- Wider wheel arches that enhance its road presence.
The Citroen Aircross SUV combines style and functionality, making it a strong contender in the competitive SUV market.
Overall, the exterior design of the Citroen Aircross SUV is a blend of modern aesthetics and practical features, appealing to a wide range of customers.
Comparison with Competitors
Hyundai Creta
The Hyundai Creta is a strong competitor in the SUV market. It offers a variety of engine options and a spacious interior. Here are some key points:
- Price Range: ₹11.00 – ₹20.30 Lakh
- Features: Advanced safety systems, touchscreen infotainment, and multiple engine choices.
- Popularity: Known for its reliability and resale value.
Kia Seltos
The Kia Seltos is another popular choice among buyers. It stands out for its stylish design and tech features. Key highlights include:
- Price Range: ₹10.90 – ₹20.35 Lakh
- Features: Panoramic sunroof, premium sound system, and multiple driving modes.
- Market Appeal: Attracts younger buyers with its modern aesthetics.
Maruti Suzuki Grand Vitara
The Maruti Suzuki Grand Vitara is known for its affordability and fuel efficiency. Here’s what to note:
- Price Range: ₹10.99 – ₹20.09 Lakh
- Features: Spacious cabin, good mileage, and a strong service network.
- Value Proposition: Offers great value for money with essential features.
| Model | Price Range (INR Lakh) | Key Features |
|---|---|---|
| Citroen Aircross | 8.49 – 13.99 | Turbo engine, spacious interior |
| Hyundai Creta | 11.00 – 20.30 | Advanced safety, touchscreen infotainment |
| Kia Seltos | 10.90 – 20.35 | Stylish design, tech features |
| Maruti Suzuki Grand Vitara | 10.99 – 20.09 | Fuel efficiency, spacious cabin |
Citroen is making a bold move with the Aircross, aiming to carve out a niche in a crowded market. The competition is tough, but the unique features and pricing could give it an edge.
Customer Reviews and Feedback
Initial Impressions
Many customers have shared their thoughts on the new Citroen Aircross SUV. Overall, the feedback has been quite positive, with many praising its value for money. Most drivers feel that the comfort and performance are top-notch.
Common Praises and Criticisms
Here are some common points mentioned by customers:
- Comfortable seating for long drives.
- Impressive fuel economy for an SUV.
- Stylish exterior design that stands out on the road.
However, some customers have noted a few drawbacks:
- Limited availability of service centers.
- Some feel the marketing could be stronger to boost brand awareness.
Expert Reviews
Experts have also weighed in on the Citroen Aircross. They highlight:
- The new PURETECH 82 engine as a significant upgrade.
- Advanced safety features that enhance driver confidence.
- A spacious interior that caters well to families.
"The Citroen Aircross SUV is a game-changer in its segment, offering a blend of comfort, style, and performance that is hard to beat."
Overall, the Citroen Aircross SUV is making a strong impression in the market, with many customers excited about their purchase.
Booking and Availability
How to Book
To book the new Citroen Aircross SUV, follow these simple steps:
- Visit your nearest Citroen dealership.
- Fill out the booking form with your details.
- Make the initial payment to secure your booking.
Booking is easy and can be done in just a few minutes!
Delivery Timeline
Once you complete your booking, the expected delivery timeline is typically between 4 to 6 weeks. However, this may vary based on demand and availability.
Dealership Locations
You can find Citroen dealerships in major cities across India. Here are a few locations:
- Mumbai
- Delhi
- Bangalore
- Chennai
- Kolkata
The Citroen Aircross SUV is set to make a significant impact in the market, and early bookings are encouraged to avoid delays.
Future Updates and Expectations
Upcoming Variants
The Citroen Aircross SUV is expected to have several new variants in the near future. These updates will aim to enhance customer satisfaction and meet market demands. Here are some anticipated variants:
- Citroen C3 Facelift (Expected Launch: December 2024)
- Citroen C3 Aircross Facelift (Expected Launch: February 2025)
- New engine options for better performance
Expected Price Changes
As the market evolves, price adjustments are likely. Here’s a brief overview of expected price changes:
| Model | Current Price (₹) | Expected Price Change (₹) |
|---|---|---|
| Citroen Aircross | 8.49 Lakh | +0.5 Lakh |
| Citroen C3 Facelift | 9.00 – 15.00 Lakh | +0.3 Lakh |
| Citroen C3 Aircross Facelift | 10.25 – 14.50 Lakh | +0.4 Lakh |
Customer Expectations
Customers are looking forward to:
- Enhanced features and technology in upcoming models.
- Improved fuel efficiency and performance metrics.
- More customization options for personal preferences.
The future of the Citroen Aircross SUV looks promising, with exciting updates and features that aim to cater to the evolving needs of customers.
Marketing and Promotional Strategies
Advertising Campaigns
Citroen has launched a series of engaging advertising campaigns to promote the new Aircross SUV. These campaigns focus on highlighting the vehicle’s unique features and affordability. Key strategies include:
- Television commercials showcasing the SUV’s performance and design.
- Digital marketing through social media platforms to reach a younger audience.
- Influencer partnerships to create buzz and attract potential buyers.
Social Media Presence
The brand has significantly improved its social media presence to connect with customers. This includes:
- Regular updates on platforms like Instagram and Facebook.
- Engaging content such as videos and customer testimonials.
- Interactive posts to encourage user participation and feedback.
Customer Engagement Initiatives
Citroen is focusing on building a strong relationship with its customers through various initiatives:
- Test drive events at local dealerships to allow potential buyers to experience the SUV firsthand.
- Loyalty programs offering discounts and benefits for returning customers.
- Feedback surveys to gather insights and improve future models.
Citroen aims to create a strong brand presence in India by focusing on customer satisfaction and innovative marketing strategies.
Final Thoughts on the Citroen Aircross
The launch of the Citroen Aircross at a starting price of Rs 8.49 lakh marks an exciting moment for SUV enthusiasts in India. With its new features and a more affordable price, it stands out in a crowded market. The decision to drop the C3 name simplifies its identity, making it easier for customers to remember. As Citroen aims to attract buyers looking for a compact SUV, the Aircross offers a blend of style, comfort, and safety. With the festive season approaching, this could be the perfect time for many to consider this new option.
Frequently Asked Questions
What is the starting price of the new Citroen Aircross SUV?
The new Citroen Aircross SUV starts at Rs 8.49 lakh.
What engine does the Citroen Aircross come with?
It features a 1.2L PURETECH 82 naturally aspirated engine.
Are there different seating options available?
Yes, the Aircross offers both 5-seater and 7-seater configurations.
What are some key safety features of the Citroen Aircross?
It includes 6 airbags, ISOFIX child seat anchors, and electronic stability control.
How can I book the Citroen Aircross SUV?
You can book the Citroen Aircross through authorized dealerships or the Citroen website.
When will the deliveries start for the Citroen Aircross?
Deliveries are expected to begin from October 8.
What are the color options available for the Citroen Aircross?
The Citroen Aircross comes in a variety of color options, which can be checked at the dealership.
Is there a warranty for the Citroen Aircross?
Yes, Citroen typically offers a warranty, details of which can be confirmed with the dealership.