ASUS has announced a permanent price cut for their entry-level smartphones Zenfone Max M1 and Zenfone Lite L1. The former gets a new price tag of INR 6,999, getting a total price cut of INR 500 from its original price tag while the latter will now be available at INR 4,999, getting an INR 1000 price cut. Both the smartphones are exclusively available with new price tags at Flipkart India.
The ASUS Zenfone Max M1 features a 5.45-inch HD+ display with a resolution of 1440×720 pixels. The smartphone is available with 3GB RAM while the internal storage stands at 32GB, expandable via a microSD card up to 256GB. Powering the Max M1 is a Qualcomm Snapdragon 430 processor that has been paired with Adreno 505 GPU (Graphics Processing Unit). Zenfone Max M1 gets an 8MP front selfie camera and features a 13MP rear camera.
Coming to the Zenfone Lite L1, it gets 2GB of RAM with 16GB of internal storage while runs on Android 8.0 Oreo with ZenUI 5.0. The smartphone exhibits a 5.45-inch HD+ display and gets a 13MP rear camera with a 5MP front selfie camera. Zenfone Lite L1 packs a 3,000mAh battery while being powered by Qualcomm Snapdragon 430 processor.
Commenting on the announcement, Dinesh Sharma, Head – Mobile Business, said: “We, at ASUS, are committed to providing the best smartphone experience at a very reasonable price to our customers. Recently, we had reduced the prices of some of our most popular Zenfones and now we offer you the most sought-after, entry-level smartphones, the ZenFone Lite L1 and the ZenFone Max M1 at exciting new prices to provide the best in class experience in smartphones to our fans.