After a lot of speculations and rumours, OnePlus has finally teased the upcoming affordable smartphone series through an official blog post. The brand has also created a new Instagram page with the name ‘OnePlusLiteZThing’, hinting that the upcoming smartphone would be launched as OnePlus Z. Here is what the company’s CEO Pete Lau has posted on the brand’s official blog:
Today, I’m very excited to announce that we are bringing the premium, flagship experience that you’ve come to expect from OnePlus to a new, more affordable smartphone product line. I know this is something many of you have been wanting for a long time.
Never Settle has always been at the core of OnePlus. For more than 6 years, that has meant working hard to always deliver the best experience for flagship smartphone users. However, as we’ve grown together with our community, we know that there are many people who want a really solid smartphone that meets their everyday needs, and for a more accessible price.
As we have always done when we try something new, we are going to start relatively small with this new product line by first introducing it in Europe and India. But don’t worry, we’re also looking to bring more affordable smartphones to North America in the near future as well.
This new product team is led by Paul Yu, who has headed product hardware development for many of our previous flagship devices over the past 5 years. We’ve also assembled a team of young, creative and enthusiastic OnePlus staff from all over the world, who have been working tirelessly over the past few months to bring this product line to life.
Keep an eye out here for more details coming soon.
You can click on the banner below to check out the rumoured specifications of the OnePluz Z.