Xiaomi recently got a Guinness World Record registered to their name by opening 500 Mi Stores simultaneously. They are planning for more than 5000 stores by the end of 2019. The 500 stores are located in 14 different states of India, all of them being inaugurated on October 29 at 12 PM.
Getting all Xiaomi products under one roof, the number of stores is increasing day by day, giving Xiaomi an impressive opportunity of expanding the business offline. The registration form to apply for a Mi Store is very simple, resulting in easy establishment and increased job scope for people in the country. The Mi Store network is expected to generate more than 15,000 jobs in various parts of India in 2019.
Marking this occasion, Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India, shared:
It’s a truly special moment for Xiaomi India to be celebrating yet another Guinness world record after having achieved one merely two months ago. We have been the No. 1 smartphone brand in India for 5 consecutive quarters. Over last few quarters, offline segment has been a great success story for us, with our offline market share growing about 40 times in one year. While our Mi Home & Mi Preferred Partner stores have performed exceptionally well in metro and large cities, our presence in smaller towns and villages was still negligible till now.
Offline retail is still a huge segment in our country with nearly 40% of the offline market focused in rural regions. As a brand, we are dedicated to ensure that all our Mi Fans can easily access and make the most of our amazing products of the highest quality at incredibly honest prices. With these new retail measures, we are taking it a step further, and serving as a gateway to building a “smarter India” wherein all Mi Fans and consumers across rural India are also equally empowered to enjoy the best of smart technology. We are positive that this move will transform many lives for the better, and we promise to continue bringing them the best of innovative products as well as innovative brand experience.
