In a testament to its growing presence in the Indian luxury car market, Audi reported robust retail figures for the calendar year 2023. Here are the key highlights of Audi’s performance:
Impressive Sales Figures
- Audi India successfully retailed a total of 7,931 units in CY2023.
- This marked a remarkable year-on-year (Y-o-Y) growth of 89 percent showcasing the brand’s increasing popularity.
SUV Sales Surge
- The SUV segment emerged as a significant contributor to Audi’s success.
- SUV sales witnessed a remarkable annual growth of 174 percent reflecting the strong demand for Audi’s SUV range.
Growth in Performance and Lifestyle Cars
- The performance and lifestyle cars category, including the acclaimed e-tron range, experienced a substantial growth of 40 percent.
First Ultra-Fast Charging Station
- Audi India took a significant step in promoting electric mobility by inaugurating the country’s first ultra-fast charging station in Mumbai.
- The charging station, located at MMRDA parking, Bandra Kurla Complex, features five charging bays and is equipped with a powerful 500A liquid-cooled gun capable of delivering up to 360kW of power to electric vehicles.
Commitment to Customer Experience
- Audi India remains committed to delivering unparalleled luxury experiences to its customers.
- The brand’s retail footprint has expanded, culminating in a total of 64 touchpoints, including showrooms and workshops, along with 25 Audi Approved: plus showrooms across the country.
Focus on Customer Loyalty
- Audi India takes pride in its customer loyalty, with one in every four customers being a repeat Audi buyer.
- The high rate of repeat purchases indicates customer satisfaction and loyalty.
Future Outlook
- Audi India is optimistic about maintaining its upward trajectory in the luxury car market.
- The brand plans to focus on industry-first initiatives and continue bringing top-notch products to the Indian market in 2024.
As Audi India celebrates its successful performance in 2023 the brand’s commitment to innovation, customer satisfaction, and sustainable mobility remains at the forefront of its business strategy. The inauguration of the ultra-fast charging station aligns with Audi’s vision for a greener and technologically advanced automotive future in India.
2024-01-12 23:43:04
