BMW India has recently implemented a price revision for its lineup, impacting various models, including the BMW 2 Series Gran Coupe, effective January 2024. Among the affected models, the 2 Series Gran Coupe, positioned as an entry-level luxury sedan, now witnesses an increase in its ex-showroom prices, with a notable uptick of up to Rs. 50,000.
Variant Details
The BMW 2 Series Gran Coupe boasts four distinct variants – 220i M Sport, 220i M Sport Pro, M Performance Edition, and 220d M Sport. The recent price adjustment affects petrol variants with a Rs. 40,000 increase, while the diesel variant experiences a more substantial hike of Rs. 50,000. Interestingly, the M Performance Edition remains unaffected, maintaining its original pricing.
Revised Prices
The revised ex-showroom prices for the BMW 2 Series Gran Coupe variants are as follows:
- 220i M Sport: Rs. 43,90,000
- 220i M Sport Pro: Rs. 45,90,000
- M Performance Edition: Rs. 46,00,000
- 220d M Sport: Rs. 46,90,000
Powertrain Options
The BMW 2 Series Gran Coupe stands out with its diverse powertrain options. It offers a 2.0-litre petrol engine and a 2.0-litre diesel engine. The petrol variant comes paired with a seven-speed automatic gearbox while the diesel variant boasts an eight-speed automatic transmission emphasizing a blend of performance and efficiency.
Market Adaptation
BMW’s decision to adjust prices reflects a strategic move to align with the dynamic shifts in the luxury car market. This maneuver not only showcases the brand’s adaptability but also signifies a commitment to providing consumers with top-tier offerings that resonate with prevailing market trends.
In navigating the ever-evolving automotive landscape BMW India’s recent price adjustment for the 2 Series Gran Coupe signifies a proactive approach to market dynamics. Despite the increased prices the BMW 2 Series maintains its standing as a premium performance-oriented compact sedan reinforcing its appeal in the competitive realm of the Indian luxury car segment. These strategic adjustments not only reflect BMW’s commitment to staying competitive but also ensure that their vehicles continue to be synonymous with luxury, innovation, and driving excellence.
2024-01-17 19:19:18
