The Volvo EM90 is not just a mobile living space it is a car designed to accommodate your life with loved ones while catering to a diverse range of customer needs. Beyond offering comfort on the move it aims to broaden Volvo Cars’ appeal and address various market demands.
Market Strategy
Designed as a multi-purpose vehicle (MPV) the EM90 is strategically introduced first in China the world’s largest car market and this decision aligns with the growing popularity of the MPV market, particularly in many Asian countries. The company’s second model portfolio expansion the EM90 attempts to expand into new regions and solidify Volvo’s place in the global market and this follows the popularity of the fully electric EX30 compact SUV.
Electrification Commitment
The EM90 is a testament to Volvo’s commitment to becoming a fully electric car maker by 2030 and it is critical to the introduction of a new generation of completely electric vehicles in the future years in line with Volvo’s objective of zero tailpipe emissions.
Segment Positioning
By entering the premium MPV segment in China Volvo aims to solidify its position as one of the fastest-growing brands in the premium pure electric segment. While this segment may be relatively small the EM90 caters to the specific needs of customers seeking safety, spaciousness, versatility, and a comfortable premium experience while on the move.
Versatility and Dual Purpose
The EM90 is not just a family-friendly vehicle it doubles as executive business transport. When not used for family trips it transforms into an ideal space for business meetings and calls offering a luxurious and comfortable interior environment and this dual-purpose functionality makes the EM90 an enticing option for customers looking for a premium experience in both personal and professional settings.
Pre-Orders in China
The Volvo EM90 is now available for pre-order in China which makes an important step forward in Volvo’s electrification journey and pursuit of fulfilling the shifting needs of a varied customer base.
2023-11-14 19:20:51
