As of November 2023, Mahindra, the renowned Indian automaker, has reported a robust demand for its vehicles, with over 2.85 lakh bookings across the country. Let’s delve into the specific demand for the Bolero range and the factors contributing to its popularity:
Bolero Range Overview
- Total Open Bookings: The Mahindra Bolero range, consisting of the Bolero and the Bolero Neo, has garnered a noteworthy 11,000 open bookings as of November 2023.
- Monthly Booking Rate: Both the Bolero and Bolero Neo continue to exhibit a steady demand, with an average of 9,000 bookings received each month, and this consistent flow of bookings reflects the sustained popularity of the Bolero range among consumers.
Overall Booking Trends
- Total Bookings Across Models: Mahindra, as a whole, received an average of 51,000 bookings per month and this encompasses bookings for various models offered by the brand.
- Dealer Stock and Production Challenges: The dealer stock for Mahindra in Q2 FY24 is reported to be approximately 30 days. However, the automaker acknowledged facing challenges related to the production ramp-up at the end of the month due to a shortage of steel and this production constraint may have influenced the distribution of vehicles to dealerships.
Conclusion
The Mahindra Bolero range continues to attract significant interest from consumers, evident in the 11,000 open bookings and a consistent monthly booking rate of 9,000 units and the demand for Mahindra vehicles including the Bolero series showcases the brand’s strong presence in the market. As the automotive industry navigates challenges like material shortages Mahindra’s ability to address production constraints will play a crucial role in meeting the high demand from customers.
2023-11-30 19:31:13
