MG Motor India, in a strategic move ahead of the festive season, has taken steps to enhance the affordability of its ZS EV electric SUV and Hector flagship SUV by reducing their prices. This move aims to boost sales and make these electric vehicles more accessible to a broader audience.
Price Reduction Details
- ZS EV: The starting price of the ZS EV has been reduced significantly. The base Excite variant is now priced at Rs. 22.88 lakhs, representing a reduction of Rs. 50,000. Higher variants, including the Exclusive and Exclusive Pro, have also seen substantial price cuts. The Exclusive variant’s price is now Rs 24.99 lakhs (a reduction of Rs. 2.3 lakhs), and the Exclusive Pro variant starts at Rs. 25.89 lakhs (a reduction of Rs. 2 lakhs).
- Hector: The Hector SUV now boasts a new entry price of Rs. 14.72 lakhs for the base variant, marking a price reduction of Rs. 1.2 lakhs. The most affordable diesel Hector variant is now priced at Rs. 17.98 lakhs, reduced by Rs. 1 lakh.
Key Features
The ZS EV is equipped with a 44.5kWh battery pack, providing an impressive range of 461km on a single charge. Its electric motor generates 174hp and 280Nm of torque. The SUV offers advanced features such as ADAS (Advanced Driver Assistance Systems), Apple CarPlay, Android Auto, and internet connectivity.
Festive Season Sales Boost
These limited-time pricing adjustments come as MG celebrates its centenary year. The company aims to accelerate sales during the festive season, making the ZS EV and Hector more appealing to a broader customer base.
Competitive Positioning
With these reduced prices, MG Motor India aims to compete more effectively with segment rivals, including the Tata Harrier, Hyundai Alcazar, and the upcoming Hyundai Creta EV.
MG’s Brand Identity
MG continues to establish itself as a premium and tech-focused brand while providing attractive incentives to potential buyers during this special 100-year celebration.
2023-10-27 21:32:43
