By Nothing is left to chance in the Indian automotive industry where two recent vehicles have caught the eye of not only SUV fans but also environment-friendly drivers namely: The Mahindra Thar Roxx and Tata Curvv EV. These vehicles are aimed at ghastly intrusion of the Ford’s Thar Roxx which is an evolution of great off-road ancestry into SUV market, while the Curvv EV stands for a total progression towards an electric SUV. With that, it is time for a comparative analysis of these two rather interesting models.
Mahindra Thar Roxx
- Increased Wheel Base i.e. (2850 mm) to facilitate accommodating additional doors where necessary
- Bulky wheel arches further add on to the wide stance
- Round LED projection lamps which have elements of nostalgia
- Wheels of 18 inches or 19 inches in size dependent on the trim level
The Thar Roxx’s looks however attractive may be, evinces perfectly divided opinions. As automobile columnist Girish Karkera infers, ‘The Thar Roxx around its bulk and supports: why disguise the character of the proposal? So you did not controversy terms: conceit, wow and perspective, and in addition – separate modification, which with high probability will go anywhere and do everything’.
Tata Curvv EV
On the other hand, Tata Curvv EV follows more radical and fastback types of design
- Coupe roof with the sporty character
- Dashing LED DRL lights and headlamps
- A unique light bar located at the front side
- Body improved for better economy by controlling the center of gravity
Form went for the Curvv EV way and did completely invest in SUV shape as an out of hunt and capture audience in young active appreciate technology age group people.
Performance And Powertrain
The fundamental difference in powertrains between these two vehicles leads to vastly different performance characteristics.
Mahindra Thar Roxx
The series Thar Roxx is available in two engine options: petrol and diesel.
- 2.0L mStallion turbo-petrol engine: 150 bhp and 330 Nm of torque
- 2.2L mHawk diesel engine: 150 bhp and 330 Nm of torque
There are 2 options for transmission which are manual 6 speed and automatic 6 speed. The Thar Roxx is provided with both RWD and 4WD options which give it good off-road ability.
Tata Curvv EV
The Curvv EV being a completely electric vehicle offers
- Two pack size options of battery 45 kWh and 55 kWh
- Power rating of 148 bhp (45 kWh) or 166 bhp (55 kWh)
- Torque rating of 215 Nm for both parameters
- The Curvv EV has good speed as well with the 55 kWh variant having the ability to do 0-100 km/h in 8.6 sec.
Range and Efficiency
This is where the fundamental differences between these vehicles become most apparent.
Mahindra Thar Roxx
Typical of conventional ICE vehicles, the range of the Thar Roxx depends on the fuel tank capacity and the reign’s efficiency. While precise figures are still not available as one has to by policy way supports this expect that safely about 600 to 700 KMS would be expected per full tank in the midsize SUVs segment.
Tata Curvv EV
Let us go through some of the strong points of the Curvv EV rationally:
It is important to emphasize that the range for the real world may indeed be lower. Nonetheless, it is the strategic strengths of the Curvv EV in the SUV electric segment that needs to be outlined.
Features and Technology
Both the vehicles have features aimed at the growing market for techno-savvy SUV’s.
10.25 inch touchscreen infotainment system Digital instrument cluster Panoramic sunroof Ventilated front seats Level 2 ADAS features Multiple drive modes including off road specific modes
Tata Curvv EV
12.3 inch screen in the center of the car 10.25 inch digital driver’s display Additionally, this variant will come with a panoramic sunroof Ventilated front seats Connected car technology Different modes of regenerative braking are offered.
It will be informed how both vehicles are all loaded with a few features. Thar Roxx has more of off-road features while Curvv EV has more for electric vehicle technologies.
Price and Value Proposition
The vehicles are priced with differential pricing since they cater for different market levels and design technologies.
Mahindra Thar Roxx
For the rear-wheel-drive variants, prices vary from an attractive range of Rs 12.99 lakh to Rs 20.49 lakh (ex-showroom), while 4×4 variants are expected to go as high as Rs 23 lakh. This pushes the SUV to the upper end of the midsize SUV market.
Tata Curvv EV
The Curvv EV retails at an average price of Rs 17.49 lakh – Rs 21.99 lakh (ex-showroom). These are higher than some of the competitors in ICE, but are reasonable to charge for an EV SUV which its range and features.
Market Impact and Future Outlook
Important trends in the Indian automotive market are signalled through the launch of these vehicles:
Variation in SUV offers: The Thar Roxx shows that there is still a strong demand for tough, (off-road)) oriented SUVs, while the Curvv EV shows the increasing demand for electric SUVs.
Electrification push: With the launch of the first Curvv as EV, it only proves the seriousness of Tata Motors towards electrification. In his words as Shailesh Chandra, MD, Tata Motors Passenger Vehicles says “the plethora of SUVs in the country is now at the most innovative and advanced stage.”
Technology, the catch up game:
Both vehicles come with advanced features, showing that the SUV segment is one of the most competitive in terms of technology.
In the near future, one could anticipate to witness the following:
More automakers coming forth with electric SUVs in this price bracket
Improved range and charging infrastructure of EVs over the period of time
Further enhancement in ADAS and connected car technologies
Conclusion
The Mahindra Thar Roxx and Tata Curvv EV highlight two different perspectives of ‘what goes inside SUV’s metal’ in India. The Thar Roxx emerges out of a strong lineage and combines the best of off-road performance and contemporary trends. However, the Curvv EV looks at the present and not the past with an electric powertrain and coupeish body style.
For consumers, preference and utilization will most likely be determinative of the selection of such vehicles. Culminating factors such as willingness to go electric will certainly see most going for the conservative Thar Roxx. Such concerns like environmental degrowth may draw many such early adopters into the affordable/ mid-range Curvv EV.
With these dynamics in the automotive industry, it is apparent that variety in products and services is the way to go. It is apparent that both Mahindra and Tata have geared up well for the future by attacking different parts of the market while innovating on the limits that SUV’s vehicles can reach.
Is it just me or does there seem to be a Thar Roxx and a Curvv EV fight for your attention? Which one are you more eager to see? What changes will occur in the SUV market in the years to come?
2024-09-12 16:08:43
