RE Classic 350 vs Bajaj Dominar 400 (Sales Report): Two big brands and two potential products are currently at war. Here we are talking about Royal Enfield Classic 350 and Bajaj Dominar 400. If we consider the scenario that emerged two years back, Royal Enfield was silently surfing the success wave. They were gaining huge numbers with every passing month and like every true rival, Bajaj Auto launched a product that could shake grounds under the wheels of Classic 350. Still, the plan went down soon with RE bringing 25-50 times more sales every month.
The product was right but unfortunately, buyers never considered the same as Classic 350 rival. If you ask a random motorcycle guy about what he thinks about both these bikes, he will certainly explain you the differences in a better way than Bajaj Auto. Was Dominar 400 born to take on Classic 350? The sales number narrate a different story. Did anyone of you found a retro-inspired design line in Dominar 400? Then why Bajaj Auto openly criticized the Classic and thought Dominar will work?
RE Classic 350 vs Bajaj Dominar 400
Detailed Sales Report
|Month | Year||Classic 350||Dominar 400|
|January 2017||39,391 Units||3000 Units|
|February 2017||40,768 Units||3000 Units|
|March 2017||39,973 Units||3216 Units|
|April 2017||43,978 Units||2000 Units|
|May 2017||39,721 Units||1500 Units|
|June 2017||42,149 Units||927 Units|
|July 2017||42,967 Units||1341 Units|
|August 2017||45,555 Units||1892 Units|
|September 2017||47,674 Units||2250 Units|
|October 2017||48,469 Units||1652 Units|
|November 2017||49,534 Units||1004 Units|
|December 2017||47,558 Units||925 Units|
|January 2018||53,221 Units||2072 Units|
|February 2018||48,557 Units||1982 Units|
|March 2018||50,111 Units||1561 Units|
|April 2018||52,075 Units||1373 Units|
|May 2018||51,147 Units||1191 Units|
|June 2018||50,426 Units||1277 Units|
|July 2018||44,054 Units||1381 Units|
|August 2018||44,610 Units||1122 Units|
|September 2018||44,021 Units||1095 Units|
|October 2018||46,148 Units||659 Units|
|November 2018||39,025 Units||170 Units|
|December 2018||34,325 Units||24 Units|
|Total Sales||10,81,476 Units||36,458 Units|
Dominar 400 is a great machine that could munch miles all day without breaking a sweat, that too at triple-digit speeds and pushing zero numbness into your saddle. Bajaj could have explained all this rather than going for odd comparisons and making irrelevant TV Commercials and videos. LED lights, slipper clutch, ABS, alloy wheels, extra wide tyres and full digital console, all of these were good enough to prove Dominar 400 a star with its own charm.
Classic 350 is unbeatable and that is proven here through an average 40,000+ units of the sales chart. Dominar 400, on the other hand, struggled to cross 3216 units and presently, fell back to two-digit units. Was it projected as an independent affordable tourer, the figures would have been quite different. Why would you run in the opposite direction of flowing wind if you can enjoy running with it at a faster pace?
Bajaj Dominar is a very capable product and has a good potential but Bajaj must stop mocking Royal Enfield motorcycles and launch new advertising campaigns if they seriously want to boost the sales of Dominar 400 in India. Bajaj will soon launch the 2019 mode of Dominar in India with new double barrel exhaust and upside down front forks.