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Global Sales Report: 53,004 Ducati Motorcycles Sold in 2018

Global Sales Report: 53,004 Ducati Motorcycles Sold in 2018

Ducati registered 53,004 units across the globe in 2018. They recently achieved the feat of selling one Panigale among ever four sportbikes sold around the world. The average yearly sales from Ducati has been above the 50k mark from last four years. The V4 sold more than 6100 units in the first year of its existence while Multistrada was another best seller with 11,829 motorcycles on the sales chart. The year 2018 brought many challenges to Ducati as their above 500cc lineup faced slight downfall while the only young Scrambler was good enough to push the numbers higher. Ducati has not revealed the individual numbers for every country. [caption id="attachment_348883" align="aligncenter" width="1004"]Ducati Panigale V4 Panigale V4[/caption]

Ducati Press Release

Borgo Panigale, Bologna, 23 January 2019 – Ducati Motor Holding closed 2018 with no less than 53,004 motorcycles delivered to customers worldwide. That means the 50,000-bike threshold, first reached by Ducati in 2015, has now been achieved four years running. A significant contribution to this result came from the success of the Panigale family, which accounted for the sale of 9,700 bikes (70% increase on 2017), making Ducati, for the very first time, the leader of the superbike segment with a market share of over 26%. In 2018 one superbike out of every four sold worldwide was a Ducati Panigale. The undisputed flagship of the Panigale family is the V4, the first production Ducati motorcycle which mounts a four-cylinder engine. In just twelve months it has set a new standard for style, technology and performance, with over 6,100 motorcycles delivered across the globe. Equally successful was the Multistrada family, that in 2018 scored 11,829 motorcycles sold. The family saw the addition of the new Multistrada 1260, thanks to which sales soared by 25% (compared to 2017), with no less than 6,569 bikes sold. [caption id="attachment_5432" align="aligncenter" width="2000"]Ducati Multistrada 950 Multistrada 950[/caption] Compared to data sales in 2017 (55,871 bikes), Ducati experienced a slight drop of 5% against the backdrop of an over 500 cc motorcycle market that shrank by some 3%. Yet thanks to the Panigale and Multistrada families, last year saw the Bologna-based bike manufacturer reinforce its position on the high-end market. "While 2018 was challenging for the big motorcycles market, with slowdowns in important countries like the US, Ducati had, by the end of the year, delivered over 53,000 bikes to customers worldwide, consolidating the growth achieved in recent years", stated Claudio Domenicali, CEO of Ducati Motor Holding. "In 2018 we achieved stability and the year was positive both in terms of business and racing. We won numerous MotoGP races and developed an exceptional bike. In short, the solidity of the company remains undisputed, as does our penchant for driving ahead with innovation and product development so we can, over the coming years, continue offering customers new icons of style and technology.” [caption id="attachment_252694" align="aligncenter" width="1035"]Ducati Scrambler 1100 Scrambler 1100[/caption] “To rise to new market challenges", adds Francesco Milicia, Global Sales Director, "we're working to make our sales network more efficient than ever. For 2019 we've also overhauled the Scrambler 800 range - which, among other things, has received a major active safety boost in the form of cornering ABS - and launched new products such as the Diavel 1260 and Hypermotard 950. The Multistrada family saw the arrival of the 1260 Enduro and 950 S, giving customers a wider choice than ever. Lastly, we've introduced the V4 R, the most powerful, highest-tech superbike ever built by Ducati to provide a foundation for renewed competitiveness in the WorldSBK championship. Needless to say, its already proved to be a big hit with Ducatisti. In total, we're talking about nine new models that allow us to look to the future with confidence.” [caption id="attachment_309818" align="aligncenter" width="2174"]Ducati Diavel 1260 Diavel 1260[/caption] In Italy growth proved to be solid, (+ 4.5%) reaching 9,200 bikes and making the country going back to be Ducati's largest market. Spain also performed strongly with 2,444 motorcycles sold (+ 8%), with further growth observed in Japan with 1,941 bikes (+ 2%) and Switzerland with 1,276 bikes (+ 2.2%). Bike deliveries in the USA - historically Ducati's number one market - totalled 7,843, the drop-in sales reflecting a 9% downturn across the US sector of motorcycles over 500cc. On Asian markets, Ducati continues to ride the upward trend, especially in China (+29 %) where a new direct branch has been established and the sales network has expanded from 19 to 23 dealerships.

Related Questions and Answers

Most Popular Answers for Ducati
What is the difference between Ducati V2 and Bayliss?
2023-09-13 06:10:00 AM

Compared to the Panigale V2, the Panigale V2 Bayliss 1st Championship 20th Anniversary is more than 6.5 lbs lighter, thanks to the use of a lithium-ion battery and the choice to adopt a single-seater configuration that explicitly recalls the look of the renowned racing bike.

How to improve the mileage of the Ducati Panigale V2 Bayliss?
2023-09-13 06:09:25 AM

In order to improve the mileage, we would suggest you ride slower. Riding fast can reduce your fuel efficiency by up to 33% if you are travelling above 60 kmph. It is best to change gears appropriately and match the gear and the RPM carefully.

What is the waiting period for Ducati Panigale V2 Bayliss in Ahmedabad?
2023-09-13 06:08:50 AM

In order to know the exact waiting period for the Ducati Panigale V2 Bayliss, it is suggested to contact the nearest Yamaha dealership. A dealership executive will help you to know the exact waiting period and also the delivery status if it is available in stock.

How much time does Ducati Panigale V2 Bayliss take to reach 100kmph.?
2023-09-13 06:08:26 AM

The exact figure hasn't been revealed by the brand. Moreover, The bike is powered by a 955cc ‘L-twin’ BS6-compliant engine that pumps out 155PS and 104Nm, an increment of 5PS and 2Nm. V2 is easy to ride hard, confident, and simple. Before making the final decision take a test ride.

Is the Ducati Diavel fast?
2023-09-13 07:27:24 AM

Ducati's Diavel Is the Fastest Production Cruiser. A review of Ducati's 2023 Diavel power cruiser. Whether that's in MotoGP or World Superbike, the road-going superbike sector or even the dominant adventure bike market, the Italians keep upping the pace.


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