Jawa Effect: Royal Enfield Classic 350 Sales Down by 28% in India

Royal Enfield Classic 350 is feeling the heat from the arrival of Jawa motorcycles, registering 34,325 units in the month of December 2018. The number is 28% down from the number of units registered in the same month in 2017. The other reason for sales downfall is the rising prices of Royal Enfield bikes with the addition of ABS. The variants are now dearer by INR 30,000 and all that comes through price hikes, rear disc addition, and dual-channel ABS. The first jump in price was through the swingarm change and rear disc addition on the Classic 350 and that was not at all justified for the buyers.

On the other hand, Royal Enfield is charging INR 14,000 for every single motorcycle if the buyer considers dual channel ABS variant. Still, the present generation of ABS-equipped motorcycle is safer than ever. On the other hand, Jawa has announced the arrival of dual channel ABS and rear disc brake for the Jawa 300 and 42 in India. The price point of INR 1.64 lakh for dual disc Jawa 42 leaves Royal Enfield overpriced for no solid reason. The new bikes from Jawa are powerful enough to keep the rider happy at 140 kph while RE struggles in triple-digit speeds. The non-ABS Classic 350 costs INR 1.48 lakh (ex-showroom).

RE Classic 350 Key Specs

• Single Cylinder, 4-stroke, Twinspark Engine
• Fuel System – Constant Vacuum Carburettor
• Cooling – Air Cooling
• Displacement – 346 cc
• Gearbox – 5-Speed
• Maximum Power – 19.8 Bhp @ 5250 rpm
• Maximum Torque – 28 Nm @ 4000 rpm
• Overall Length – 2160 mm
• Overall Width – 790 mm
• Overall Height – 1090 mm
• Ground Clearance – 135 mm
• Seat Height – 800 mm
• Wheelbase – 1370 mm
• Kerb/Wet Weight – 192 kg
• Fuel Tank Capacity – 13.50 litres
• Front Brake – 280mm ventilated disc
• Rear Brake – 240mm ventilated disc
• 2-Channel ABS (Optional)
• Front Suspension – Telescopic forks
• Rear Suspension – Twin shock absorbers
• Front Tyre – 90/90 – 19
• Rear Tyre – 110/80 – 18